Press section
SWATCH AND FLIK FLAK LAUNCH A MONSTER OF A DESIGN DUO!
BIEL, DECEMBER 2022
TIME TOGETHER inspired by Swatch Proteam Athlete Xavier De Le Rue and daughter Margot.
French big mountain snowboarder and Swatch Proteam athlete Xavier De Le Rue and his three-year-old daughter Margot have inspired the scarily cute TIME TOGETHER watch duo for big and little monsters on and off the slopes!
Swatch Monthly Drops
The Swatch Monthly Drops release new stories and styles each month.
SWATCH HOPS INTO THE YEAR OF THE RABBIT
BIEL, DECEMBER 2022
Introducing the playful, symbolic, and stylish Chinese New Year Special 2023. Swatch loves celebrating different cultures, traditions and moments in life that spark joy. Its first Chinese New Year Special watch was released in 1999, and since then, Swatch has brought to life the different zodiac animals with its own playful spin. This time it’s the turn of the rabbit, and to welcome Chinese New Year 2023, Swatch has created a special timepiece full of symbolism, and, of course, color. The Chinese New Year Special is so vibrant and fun that even those not born in the Year of the Rabbit will want to wear it.
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ALL IS SWATCH, ALL IS BRIGHT
BIEL, NOVEMBER 2022
‘TIS THE SEASON TO BE JOLLY AND DECK THE WRISTS WITH PLENTY OF SPARKLE.
Swatch goes big for the holidays; it’s a tradition. This is the time of year when joy, fun and festivities are dialled up to the max. And, that’s exactly what Swatch has done with this year’s Holiday Collection that celebrates the season in the only way Swatch knows how: with playfulness, color, and irreverence!
TIME TO LEVEL UP WITH THE SWATCH X DRAGON BALL Z COLLECTION
BIEL, AUGUST 2022
Calling all anime fans, it’s time to reveal the SWATCH X DRAGON BALL Z Collection. Seven Swatches, and a Limited Edition set reimagine iconic characters from Dragon Ball Z. Even those who haven’t watched Dragon Ball Z may know something about one of the most popular and successful series in the anime world that follows Goku and his friends who together fight to defend the Earth from villains.
SWATCH TAKES THE MOONSWATCH PLANETS ON TOUR!
BIEL, JULY 2022
Eleven rolling planets hit the road for a European summer adventure. Summer is the time for travel, adventure, festivals and fun, and Swatch is taking a road trip that’s out of this world.
SWATCH PRESENTS VENICE THROUGH TWO UNIQUE ARTISTIC LENSES AT THE 59th INTERNATIONAL ART EXHIBITION – LA BIENNALE DI VENEZIA
BIEL, APRIL 2022
For the sixth time in a row, Swatch is thrilled to return as main partner of the 59th International Art Exhibition – La Biennale di Venezia. A passionate and committed supporter of contemporary art, Swatch will showcase artworks in both venues at this highly anticipated event.
SWATCH SALUTES ONE OF THE MOST ICONIC WATCHES OF THE SWISS WATCH INDUSTRY
BIEL, MARCH 2022
By introducing the 11 pieces BIOCERAMIC MoonSwatch collection Swatch has collaborated with Omega to imagine an innovative Swatch take on the Speedmaster Moonwatch.
FORGET FLOWERS, REACH FOR THE SWATCH STAR THIS MOTHER’S DAY
BIEL, MARCH 2022
Time is what you make of it, and moms dedicate most of theirs doing the very best for their kids. Besides thanking her for the obvious (welcoming us into the world,) Mother’s Day is a great time to appreciate everything she does. After all, the juggle is real, from school runs and work to serving up meals and advice while treating scraped knees and matters of the heart along the way!
SWATCH DIALS UP THE POWER OF NATURE
BIEL, FEBRUARY 2022
COLORS OF NATURE is made for wanderlusters and adventurers
Out of office on, it’s time to get outside, explore new territory, and let nature awaken the senses! Breathe in the fresh air and soak up the power of the elements. Time seems to stand still in nature, but the possibilities are endless. Heading outdoors shakes people out of the daily grind and into a mindset where they can fly free, fly high and go after what they really want out of life.
STAY ROYALLY ON TIME WITH SWATCH
BIEL, FEBRUARY 2022
HOW MAJESTIC celebrates the Queen’s colorful style and Platinum Jubilee.
Swatch pays tribute to Her Majesty the Queen’s colorful signature style with HOW MAJESTIC. The timing is everything as on February 6, 2022, the Queen will be the first British Monarch to celebrate a Platinum Jubilee, marking 70 years of service to the people of the United Kingdom, the Realms, and the Commonwealth.
IN CASE OF LOVE, WEAR YOUR HEART ON YOUR WRIST
BIEL, JANUARY 2022
THREE HEART-INSPIRED WATCHES DIAL UP THE LOVE FACTOR FOR VALENTINE’S DAY.
Valentine’s Day is the time to celebrate the people who are the minutes to your hours, so make it count. The new Swatch Collection celebrates love in all its forms and features bio-sourced materials which are more loving for the planet.
SWATCH STARTS THE NEW YEAR WITH CLEAR INTENTIONS
BIEL, JANUARY 2022
THERE’S NOTHING TO HIDE WITH THE NEW
SWATCH CLEAR COLLECTION
Time is what you make of it, and Swatch wants the world to start 2022 with a clear mind. After all, the New Year is a perfect time to let go of anything holding us back, to cut out the noise, tune out any distractions, wipe the slate clean, get clear on what the future holds and, of course, for new year’s resolutions!
SWATCH HITS THE SLOPES
BIEL, DECEMBER 2021
THREE COLORFUL WATCHES AND SEVEN SWATCH X YOU DIGITAL DESIGNS
CAPTURE THE WINTER OLYMPICS SPIRIT
Ahead of the Olympic Winter Games Beijing 2022 and Beijing 2022 Paralympic Winter Games which take place from 4-20 February and 4-13
March, Swatch launches three new watches and seven Swatch X You digital designs that will appeal to both seasoned pros and those more interested in the après-ski scene.
SWATCH HITS THE SLOPES
BIEL, DECEMBER 2021
The Winter Olympics are known for more obscure and adrenalin-fuelled sports such as skeleton and the luge. Seven different digital canvasses celebrate the 15 disciplines all bursting with color, energy and vintage-inspired graphics.