PRESS RELEASE: SWATCH DROPS NEW BIG BOLD BIOCERAMIC COLORS INTO THE MIX
PRESS RELEASE: SWATCH DROPS NEW BIG BOLD BIOCERAMIC COLORS INTO THE MIX
BIEL, MAY 2021
Swatch gets bold with its multi-colored drop of the BIG BOLD BIOCERAMIC that dials up the summer vibe. Two-thirds ceramic, one-third biosourced material derived from castor oil, BIOCERAMIC is the latest brand innovation. Lightweight, resilient and resistant with a silk-like touch — this new material unites the best of both worlds.
With its 47 mm diameter case the BIG BOLD is ideal to showcase BIOCERAMIC to the fullest thanks to the steep internal wall that pulls the focus to the hands and the architectural structure of the see-through case complete with quartz movement.
These models follow on from the more muted colorways launched earlier last month. The case, bezel and crown are made of BIOCERAMIC material, while the bracelet, glass, and loops are made from biosourced material. There are four fresh new looks to choose from “BLITE” white with pops of light blue and orange, “LIMY” blue with gray and lime accents, “ORACK” black with flashes of orange and white, and “DIVERSIPINK” in pink with gray and blue detailing.
Time is what you make of it, and these new BIG BOLD BIOCERAMIC models bring style, innovation and color into the mix. Stay tuned for more.