This June, the Swatch SMASH IT Collection invites fans into a hyper-bright universe of bold expression, playful energy, and pure visual delight.
The collection features ve unique watches with colorways that radiate pure summer energy. Think splashes of fruit‑inspired hues or glossy textures that catch the light, like jelly on a sun-soaked summer day.
Apart from the delectable hues, each of the ve designs channels a di erent facet of an iconic Swatch watch design. From familiar forms reimagined through a contemporary lens, to subtle textures and distinctive patterns on transparent dials, the collection feels both familiar and entirely new, delivering a fresh, modern twist that’s equal parts playful, polished, and unmistakably fun.
Beyond their playful exterior, the watches feature cases made from biosourced materials, marking a rst for the LADY in the product lineup.
Launching on June 4, 2026, the ve watches in the Swatch SMASH IT Collection will be available online and in stores worldwide ready to brighten up
