Swatch loves celebrating different cultures, traditions and moments in life that spark joy. Its first Chinese New Year Special watch was released in 1999, and since then, Swatch has brought to life the different zodiac animals with its own playful spin. This time it’s the turn of the rabbit, and to welcome Chinese New Year 2023, Swatch has created a special timepiece full of symbolism, and, of course, color. The Chinese New Year Special is so vibrant and fun that even those not born in the Year of the Rabbit will want to wear it.
The Rabbit is the fourth of all zodiac animals, and in Chinese legend, it represents a popular character who loves to be surrounded by family and friends. Those born in the Year of the Rabbit can be quiet but are also thoughtful, kind-hearted, earnest, sincere and ingenious.
The Chinese New Year Special is all ears! The NEW GENT BIOCERAMIC stands out in bright red and auspicious gold tones that are associated with luck, vitality, abundance, and happiness. But it’s the bunny ears that do all the talking on this design: the playful ours and minutes ‘bunny ear’ hands on the golden mirror dial’s printed bunny face, the ‘bunny ears’ watch strap loop, and the dedicated packaging with golden ‘bunny ears’ handles.