Press section
SWATCH STARTS THE NEW YEAR WITH CLEAR INTENTIONS
BIEL, JANUARY 2022
THERE'S NOTHING TO HIDE WITH THE NEW SWATCH CLEAR COLLECTION
Time is what you make of it, and Swatch wants the world to start 2022 with a clear mind. After all, the New Year is a perfect time to let go of anything holding us back, to cut out the noise, tune out any distractions, wipe the slate clean, get clear on what the future holds and, of course, for new year’s resolutions!
Swatch Monthly Drops
The Swatch Monthly Drops release new stories and styles each month.
SWATCH HITS THE SLOPES
BIEL, DECEMBER 2021
THREE COLORFUL WATCHES AND SEVEN SWATCH X YOU DIGITAL DESIGNS
CAPTURE THE WINTER OLYMPICS SPIRIT
Ahead of the Olympic Winter Games Beijing 2022 and Beijing 2022 Paralympic Winter Games which take place from 4-20 February and 4-13
March, Swatch launches three new watches and seven Swatch X You digital designs that will appeal to both seasoned pros and those more interested in the après-ski scene.
SWATCH HITS THE SLOPES
BIEL, DECEMBER 2021
The Winter Olympics are known for more obscure and adrenalin-fuelled sports such as skeleton and the luge. Seven different digital canvasses celebrate the 15 disciplines all bursting with color, energy and vintage-inspired graphics.
SWATCH DIALS UP THE HOLIDAY CHEEER
Biel, December 2021
Celebrate the festive season with the latest Swatch X Peanuts edition
Time is what you make of it, and the holidays are about spending quality, carefree time with friends and family, having fun and making memories together. The Swatch X Peanuts Holiday Special does just that for fans and puppies worldwide with its latest release, CHOMP!, which celebrates Snoopy, the most famous beagle on the planet, and his loyal and loveable friends.
SWATCH ROARS INTO THE CHINESE NEW YEAR WITH TIGER POWER 2022 A BIG BOLD LOOK TO WELCOME THE YEAR OF THE TIGER
BIEL, DECEMBER 2021
Swatch knows how to transform a wristwatch into something special, and the TIGER POWER 2022 is no exception. The brand’s latest Chinese New Year Special is rich in symbolism and style that even those not born in the Year of the Tiger will want to flex the watch on their wrist.
SWATCH, FLIK FLAK AND HODINKEE SPOTLIGHT THE ‘90s
BIEL, NOVEMBER 2021
The latest collaboration sees a playful neon remix of the 1990 Swatch Stoplight
November marks the sixth HODINKEE and Swatch collaboration and along the lines of the previous ones, it reinterprets a much-loved style from the 1990’s. Featuring SISTEM51 with the use of bio-sourced materials that bring the design bang-up-to-date. Not to mention the second FLIK FLAK HODINKEE NEON REMIX watch that will catch the imagination of kids and big kids alike.
SXY CELEBRATES SNOOPY AND THE GANG
BIEL, NOVEMBER 2021
Create an exclusive and personalized Swatch X Peanuts watch!
Just like time, Swatch X You, is what you make of it. And just weeks after the first-ever Swatch X Peanuts collection comes three digital designs ready to bring smile-inducing customization to wrists worldwide. This is a special moment in time where people can create their entirely unique Swatch X Peanuts watch.
As one of the most popular comic strips of all time, Peanuts reminds people what life is all about: the joy of togetherness. Charles M. Schulz tapped into this perfectly when he created Snoopy and friends, and Swatch is a brand that shares this approach to life by capturing happy moments in time with colorful and innovative watch designs.
THE GANG’S ALL THERE: SWATCH X PEANUTS COLLECTION
BIEL, NOVEMBER 2021
Swatch watches are taken over by Snoopy, Charline Brown, Woodstock, and the rest of the Peanuts Gang.
Get ready for good vibes and a colorful adventure with the new Swatch X Peanuts collaboration. Featuring Charles M. Schulz iconic characters, the collection is bursting with imagination and great moments from the Peanuts comic strip, delivering fun for the wrist that's guaranteed to being out people's inner child.
SWATCH GOES BACK TO 1984 IN BIOCERAMIC DELIVERING RETRO DESIGNS WITH A RESPONSIBLE 2021 TWIST
The latest chapter of the Swatch bio-innovative story taps into 1984, a standout year in anyone’s books. We’re talking about the presence of influential icons and pioneers. It's when Prince’s Purple Rain, Madonna’s Like a Virgin and the video game Tetris were released. Not to mention, Swatch entered the Guinness Book of Records in 1984 with the construction of a giant watch displayed on the headquarters building of the Commerzbank in Frankfurt, weighing 13 tons and 162 meters. It’s also the year after the brand first opened its doors and started a technicolortimepiece revolution.
SWATCH X SUPRIYA LELE COLLABORATION STYLE IS ABOUT BEING COMFORTABLE IN YOUR OWN SKIN
Swatch has been collaborating with artists and designers long before it became the norm, and the brand is always looking for emerging talent and visionaries set to define tomorrow. Those it believes the world needs to start watching today. This September, the brand again ventures into high fashion with one of London’s most exciting designers, Supriya Lele. This rising star shares a love for colorand creativity with the brand and injects her signature aesthetic into the Swatch SKIN CLASSIC line –arguably the thinnest watch in the world.