相關報導 | Swatch® 香港
SWATCH GOES BACK TO 1984 IN BIOCERAMIC
BIEL, SEPTEMBER 2021
The latest chapter of the Swatch bio-innovative story taps into 1984, a standout year in anyone’s books. We’re talking about the presence of influential icons and pioneers. It's when Prince’s Purple Rain, Madonna’s Like a Virgin and the video game Tetris were released. Not to mention, Swatch entered the Guinness Book of Records in 1984 with the construction of a giant watch displayed on the headquarters building of the Commerzbank in Frankfurt, weighing 13 tons and 162 meters. It’s also the year after the brand first opened its doors and started a technicolortimepiece revolution.
SWATCH X SUPRIYA LELE COLLABORATION STYLE IS ABOUT BEING COMFORTABLE IN YOUR OWN SKIN
Swatch has been collaborating with artists and designers long before it became the norm, and the brand is always looking for emerging talent and visionaries set to define tomorrow. Those it believes the world needs to start watching today. This September, the brand again ventures into high fashion with one of London’s most exciting designers, Supriya Lele. This rising star shares a love for colorand creativity with the brand and injects her signature aesthetic into the Swatch SKIN CLASSIC line –arguably the thinnest watch in the world.
SWATCH TAKES BIG BOLD PLANETS INTO ORBIT TIME TO THINK COLOR
The Swatch love affair with all things galactic continues. Following on from the brand’s Space Collection launched recently, it’s time to think color, escape a binary black and white world and enter a bright and colorfuluniverse of BIG BOLD PLANETS.
Time is what you make of it, and when people think and experience life in color, every day is an adventure to discover something new and see people in different ways. Space has long ignited pop culture’s imagination, and Swatch draws upon outer space as inspiration for its series of brightly-coloredBIG BOLD PLANETS watches with a unique feature: interchangeable straps
SUMMER SHADES OF CLASSIC SHAPES THE LATEST CHAPTER OF THE BIOCERAMIC STORY IS A BRIGHT ONE
Swatch brings back bright primary colorswith a bang this summer. And that’s not all; the iconic Gent and New Gent are the latest models to get in on the brand’s responsible action. Earlier this year, Swatch launched its game-changing BIOCERAMIC innovative material, a mix of ceramic powder and bio-sourced plastic with the BIG BOLD line.
SWATCH REACHES FOR THE STARS WITH NEW SPACE COLLECTION
Time is what you make of it, and at Swatch, the sky’s not the limit; dreams are. While the perceptions of NASA differ across generations, one thing remains the same – the space agency’s ability to capture the public’s imagination and desire to explore the stars and new horizons. The brand’s latest collection taps into this feeling, inspiring people to dream big, create their own universe and make the most of their time on earth.
--670x670.jpg "4 Tricolor Big Bold Bioceramic watches")
SWATCH 將新的 BIG BOLD 生物陶瓷融入多彩顏色中
Swatch的 BIG BOLD BIOCERAMIC 多色最新款式造型大膽，營造出夏日氣氛。 三分之二的陶瓷，三分之一源自蓖麻油的生物源塑料，BIOCERAMIC 是最新的品牌創新。 輕質、彈性和耐用，具有絲綢般的觸感——這種新材料結合了兩全其美。
BIOCERAMIC - 開始進全新領域
Swatch展示了其最新的創新技術：BIOCERAMIC。
在2020年9月推出首款生物來源的Swatch僅僅幾個月之後，就出現了由Swatch製造的陶瓷和生物來源塑料的創新混合物。
Swatch X MoMA
從我們的官藏到您的收藏，Swatch X MoMA。 斯沃琪（Swatch）宣布與現代藝術博物館（MoMA）合作推出特別版設計手錶，這是我們博物館之旅系列的其中一部分。
Swatch X 007
現要準備下一個任務：Swatch推出全新James Bond系列。 為慶祝James Bond第25屆電影《No Time To Die》的發行，斯沃琪推出了6款限量版設計的珍藏套裝，專門用於紀念James Bond電影系列中的6部標誌性電影。
Swatch 總部大樓
斯沃琪（Swatch）在瑞士比爾（Biel）開設了全新總部大樓。 經過近五年的建設，斯沃琪（Swatch）在由日本明星建築師Shigeru Ban設計，建造出世界最大的木材結構建築之一，為比爾（Biel）成立了新總部。