Press release: THE LATEST CHAPTER OF THE BIOCERAMIC STORY IS A BRIGHT ONE

PRESS RELEASE: SWATCH DROPS NEW BIG BOLD BIOCERAMIC COLORS INTO THE MIX

PRESS RELEASE: SWATCH DROPS NEW BIG BOLD BIOCERAMIC COLORS INTO THE MIX

BIEL, MAY 2021 


Swatch gets bold with its multi-colored drop of the BIG BOLD BIOCERAMIC that dials up the summer vibe. Two-thirds ceramic, one-third bio-sourced plastic derived from castor oil, BIOCERAMIC is the latest brand innovation. Lightweight, resilient and resistant with a silk-like touch — this new material unites the best of both worlds. 

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