Swatch 媒體中心 | Swatch 台灣
SWATCH DIALS UP THE HOLIDAY CHEEER
Biel, December 2021
Celebrate the festive season with the latest Swatch X Peanuts edition
Time is what you make of it, and the holidays are about spending quality, carefree time with friends and family, having fun and making memories together. The Swatch X Peanuts Holiday Special does just that for fans and puppies worldwide with its latest release, CHOMP!, which celebrates Snoopy, the most famous beagle on the planet, and his loyal and loveable friends.
SWATCH ROARS INTO THE CHINESE NEW YEAR WITH TIGER POWER 2022 A BIG BOLD LOOK TO WELCOME THE YEAR OF THE TIGER
BIEL, DECEMBER 2021
Swatch knows how to transform a wristwatch into something special, and the TIGER POWER 2022 is no exception. The brand’s latest Chinese New Year Special is rich in symbolism and style that even those not born in the Year of the Tiger will want to flex the watch on their wrist.
SWATCH, FLIK FLAK AND HODINKEE SPOTLIGHT THE ‘90s
BIEL, NOVEMBER 2021
The latest collaboration sees a playful neon remix of the 1990 Swatch Stoplight
November marks the sixth HODINKEE and Swatch collaboration and along the lines of the previous ones, it reinterprets a much-loved style from the 1990’s. Featuring SISTEM51 with the use of bio-sourced materials that bring the design bang-up-to-date. Not to mention the second FLIK FLAK HODINKEE NEON REMIX watch that will catch the imagination of kids and big kids alike.
SXY CELEBRATES SNOOPY AND THE GANG
BIEL, NOVEMBER 2021
Create an exclusive and personalized Swatch X Peanuts watch!
Just like time, Swatch X You, is what you make of it. And just weeks after the first-ever Swatch X Peanuts collection comes three digital designs ready to bring smile-inducing customization to wrists worldwide. This is a special moment in time where people can create their entirely unique Swatch X Peanuts watch.
As one of the most popular comic strips of all time, Peanuts reminds people what life is all about: the joy of togetherness. Charles M. Schulz tapped into this perfectly when he created Snoopy and friends, and Swatch is a brand that shares this approach to life by capturing happy moments in time with colorful and innovative watch designs.
THE GANG’S ALL THERE: SWATCH X PEANUTS COLLECTION
BIEL, NOVEMBER 2021
Swatch watches are taken over by Snoopy, Charline Brown, Woodstock, and the rest of the Peanuts Gang.
Get ready for good vibes and a colorful adventure with the new Swatch X Peanuts collaboration. Featuring Charles M. Schulz iconic characters, the collection is bursting with imagination and great moments from the Peanuts comic strip, delivering fun for the wrist that's guaranteed to being out people's inner child.
Swatch復刻1984年設計風采 經典以生物陶瓷創新重現
1983年Swatch的第一支手錶誕生，成為製錶業的創新先鋒，而在1984年的1月份第100萬只Swatch腕錶問世，於今年特別推出了Swatch 1984復刻系列錶款。Swatch 此次推出創新生物陶瓷全新錶款 – 1984復刻系列，開啟品牌在創新之旅的新篇章。1984年，世界上湧現了諸多歷久不衰的經典設計和先鋒作品：在樂壇上令人注目的就是已故美國搖滾傳奇王子（Prince）發表同名電影專輯《Purple Rain》，被譽為是「1980 年代之聲」，而美國樂壇天后Madonna推出《Like a Virgin》單曲，從概念、曲風到表演，儘管在當年備受爭議，但也讓她一炮而紅；還有益智遊戲始祖「俄羅斯方塊」在同年上市後，成為風靡全球的經典遊戲。
SWATCH攜手設計新銳SUPRIYA LELE 超薄腕錶注入時尚新面貌
Swatch 與英國印度裔時尚設計師Supriya Lele展開合作，再次跨足時尚領域，為腕錶穿上時尚華服。Supriya Lele為備受注目的設計新秀，設計風格以多元文化與豐富色彩的鮮明特色著稱，是， 2021年與Swatch共同操刀為品牌標誌性SKIN CLASSIC腕錶系列注入嶄新思維，取材印度傳統服飾紗麗元素、融入經典馬德拉格紋Madras Check並在極簡主義風格的激盪下，設計出全新SWATCH X SUPRIYA LELE五款新作，賦予素有「世界上最輕薄錶款」美名的SKIN CLASSIC時尚新面貌。
SWATCH全新BIG BOLD PLANETS 行星系列探索銀河炫彩啟動星球漫遊任務
「時間由你造就，星空任由探索」，大膽挑戰既有框架、勇於迎戰未知是全球知名潮流腕錶品牌Swatch的一貫主張，繼與美國國家航空暨太空總署（NASA）攜手合作發表太空腕錶系列後，2021年推出BIG BOLD PLANETS全新行星系列，飛出地球往浩瀚宇宙探索，分別以紫色、橘色、綠色與藍色四款炫彩帶入源源不絕的創意，深入宇宙攜手未來啟動探索嶄新行星任務，每一款都超有梗，體現無所畏懼的精神，全系列皆附上第二組錶帶搭配出雙重驚喜，一秒改頭換面變換風格，激發無限可能，展現個人本色。
BIOCERAMIC 生物陶瓷打造今年夏日與經典重現
2021年春天重磅推出的BIG BOLD BIOCERAMIC 系列錶款，以大錶徑大器宣告生物陶瓷材質的優勢，受到錶迷喜愛。今年夏天更將生物陶瓷材質系列延伸運用於Swatch經典GENT 和 NEW GENT 錶款，最新推出以「THINK TIME」、「LIVE TIME」、「SPOT TIME」為名的系列手錶，同樣以獨家生物陶瓷材質打造錶殼與錶扣，34毫米的白色系與41毫米的黑白色系簡單俐落，透過鏤空技法讓錶盤展現不同層次，藉由鮮明色彩突顯設計風格，六種款式呈現出豐富的變化性，推薦給喜愛簡約設計但想要展現個性的情人選擇。
SWATCH 太空腕錶系列
挑戰未知勇於探索是人類的天性，縱然2020年爆發的COVID-19新冠肺炎減少了到天空探索的機會，卻擋不住上太空的雄心壯志，火箭升空與太空探索任務百花齊放。瑞士製錶先鋒品牌Swatch以太空任務領頭羊美國國家航空暨太空總署NASA為靈感，發表全新系列五款腕錶，當製錶先鋒遇上太空先驅，產品細節以NASA太空人因應不同任務出勤的專業服裝配備發想，製錶材料結合Swatch獨家發表的重量級嶄新生物陶瓷複合材質「BIOCERAMIC」，以勇於打破框架最大膽的BIG BOLD系列推出三款新錶，為雙方共通的創新理念與持續探索永不放棄的價值做了最好的詮釋。
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全新BIG BOLD BIOCERAMIC撞出最潮街頭本色
全新BIG BOLD BIOCERAMIC 在錶款設計上運用鮮明色調，撞色搶眼擦出夏季穿搭耀眼的火花。2021年BIG BOLD錶殼材質大躍進，結合獨家發表的重量級嶄新複合材質「BIOCERAMIC」，打破製錶材質舊框架，集塑料與陶瓷材質的優點於一身，創新之舉再度領先製錶同業。