Swatch 媒體中心 | Swatch 台灣
SWATCH 太空系列邀您直達宇宙
挑戰未知勇於探索是人類的天性，渴望上太空的雄心壯志使火箭升空與太空探索任務持續發展。Swatch以太空任務領頭羊美國國家航空暨太空總署NASA為靈感，發表全新系列五款腕錶，當製錶先鋒遇上太空先驅，產品細節以NASA太空人因應不同任務出勤的專業服裝配備發想，製錶材料結合Swatch獨家發表的重量級嶄新生物陶瓷複合材質「BIOCERAMIC」，以勇於打破框架最大膽的BIG BOLD系列推出三款新錶，為雙方共通的創新理念與持續探索永不放棄的價值做了最好的詮釋。
SWATCH X SUPRIYA LELE COLLABORATION STYLE IS ABOUT BEING COMFORTABLE IN YOUR OWN SKIN
Swatch has been collaborating with artists and designers long before it became the norm, and the brand is always looking for emerging talent and visionaries set to define tomorrow. Those it believes the world needs to start watching today. This September, the brand again ventures into high fashion with one of London’s most exciting designers, Supriya Lele. This rising star shares a love for colorand creativity with the brand and injects her signature aesthetic into the Swatch SKIN CLASSIC line –arguably the thinnest watch in the world.
SWATCH TAKES BIG BOLD PLANETS INTO ORBIT TIME TO THINK COLOR
The Swatch love affair with all things galactic continues. Following on from the brand’s Space Collection launched recently, it’s time to think color, escape a binary black and white world and enter a bright and colorfuluniverse of BIG BOLD PLANETS.
Time is what you make of it, and when people think and experience life in color, every day is an adventure to discover something new and see people in different ways. Space has long ignited pop culture’s imagination, and Swatch draws upon outer space as inspiration for its series of brightly-coloredBIG BOLD PLANETS watches with a unique feature: interchangeable straps
SUMMER SHADES OF CLASSIC SHAPES THE LATEST CHAPTER OF THE BIOCERAMIC STORY IS A BRIGHT ONE
Swatch brings back bright primary colorswith a bang this summer. And that’s not all; the iconic Gent and New Gent are the latest models to get in on the brand’s responsible action. Earlier this year, Swatch launched its game-changing BIOCERAMIC innovative material, a mix of ceramic powder and bio-sourced plastic with the BIG BOLD line.
SWATCH REACHES FOR THE STARS WITH NEW SPACE COLLECTION
Time is what you make of it, and at Swatch, the sky’s not the limit; dreams are. While the perceptions of NASA differ across generations, one thing remains the same – the space agency’s ability to capture the public’s imagination and desire to explore the stars and new horizons. The brand’s latest collection taps into this feeling, inspiring people to dream big, create their own universe and make the most of their time on earth.
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全新BIG BOLD BIOCERAMIC撞出最潮街頭本色
全新BIG BOLD BIOCERAMIC 在錶款設計上運用鮮明色調，撞色搶眼擦出夏季穿搭耀眼的火花。2021年BIG BOLD錶殼材質大躍進，結合獨家發表的重量級嶄新複合材質「BIOCERAMIC」，打破製錶材質舊框架，集塑料與陶瓷材質的優點於一身，創新之舉再度領先製錶同業。
BIOCERAMIC 生物陶瓷 引領錶界新方向
Swatch 2020年以可再生能源「蓖麻籽油」萃取製成的bio-sourced生物來源材料打造腕錶，2021年再度領先業界首度推出全新複合材質BIOCERAMIC 生物陶瓷，開創下一個世代經典。
Swatch SISTEM51 Hodinkee Generation
Swatch Sistem51 Hodinkee Generation 1990 腕錶，向90年代美感致敬，將經典以現代手法呈現!
Bioreloaded – 1983
Swatch向經典致敬、以創始年份1983為名的最新系列，復刻延續經典設計，全新開發的可再生材質料打造系列錶款，成為第一家將生物來源(bio-sourced)材料、創新綠能技術導入大量生產製程的鐘錶品牌。
Swatch X 007
Swatch的秘密計畫! 為慶祝第 25 部詹姆斯·龐德（James Bond）系列電影《007生死交戰》（No Time to Die），Swatch推出六款以007電影為靈感的獨家腕錶系列。
Swatch 瑞士總部全新落成
Swatch 位於瑞士比爾的新總部正式啟用。經過約 5 年的建築時間，由日本星級建築師坂茂 Shigeru Ban 所設計，是全球最宏偉木材建築物之一，大樓總面積擴大至 240 米長及 35 米闊。建築物最高點更高達 27 米，拱形空間的平面面積為 11,000 平方米 ，大樓的內外以多元化的設計主題－音樂、曲線、色調及透光物作點綴，並採用特別的物料和建築元素興建。