Entdecke den Drachen in dir – Mit der neuen Jahr des Drachen Kollektion

Zum Jahr des Drachen präsentiert Swatch eine neue, stylische Uhrenkollektion. Die fünf neuen Modelle sind von den ikonischen Neonfarben asiatischer Metropolen inspiriert und symbolisieren die Kraft, Güte und Intelligenz des mythologischen Drachen. 

Menschen, die im Jahr des Drachen geboren sind, gelten als selbstbewusst, charismatisch und intelligent. Swatch glaubt fest daran, dass in jedem von uns ein Drache steckt, und hat diese Idee nun in einer neuen Kollektion umgesetzt. Wer noch auf der Suche nach einem Geschenk oder dem perfekten Party-Accessoire ist, findet hier das passende Modell, um dem inneren Drachen Flügel zu verleihen. Bei dieser großartigen Auswahl neigt man wahrscheinlich dazu, sie alle zu sammeln!  

Die Feierlichkeiten beginnen am 10. Februar 2024 und die komplette Jahr des Drachen-Kollektion wird ab dem 27. Dezember 2023 in den Swatch Stores weltweit und online auf swatch.com erhältlich sein. 

DRAGON IN CLOUD

BIG BOLD is a collection inspired by bold ideas and is the perfect backdrop for bold personalities to express their roar-someness! With biosourced materials for the case and glass, this BIG BOLD may have its dragon head in the clouds but is a definite triumph of style and substance. The color scheme symbolizes purity and virtuosity in a super-sized statement piece.

 DRAGON IN WIND PAY!

A Swatch staple that represents classic style, the NEW GENT is slim enough to fit under a cuff but big enough to catch the eye. It’s an ideal choice for a party. The black case and strap ensure that the fiery hues of the dragon graphic stand out. The glass and case are made from biosourced material, and the SwatchPAY! -enabled watch makes secure payments into a style statement.

 DRAGON IN WAVES

The deep blue GENT case in 34 mm complements a smaller wrist without compromising on style. The bright blue, red and green graphics form a mesmerizing dragon with a golden ball cradled in its claw. The glass and case are made from biosourced material and the color scheme represents peace and harmony.

 DRAGON IN MOTION

Vibrant red symbolizing prosperity and good fortune is the perfect partner for the gold-colored IRONY CHRONO case, crown, and chronograph pushers. With a touch of cool stainless steel in a warm color, this is the ultimate expression of classic style with a contemporary, and celebratory, twist.

DRAGON IN GOLD

This sleek SKIN IRONY shines bright in gold tones that embody prosperity, wisdom, and new beginnings. Red and green are signs of good fortune and form a more subtle dragon print over the entire watch, finished with luminous hands that glow in the dark. Its minimalist style contrasts with the maximalist color scheme. With the freedom that comes from wearing a super-slim watch, you’re free to dial up your inner dragon.

 The Year of the Dragon Collection is presented in special cube-shaped packaging in the same colors and dragon designs as the watches. It represents the perfect gift or party accessory and tells the world that there truly is a dragon in all of us.