Kiss goodbye to your favorite band with a unique Swatch X You

16 January 2024

Swatch creates a customizable design to mark a special moment in rock history.

Swatch knows that music has the power to inspire, to evoke emotions, to connect people and to create shared experiences. It also understands that certain bands have timeless appeal and can connect with fans from different generations. One such band is KISS.

In tribute to their final ever live shows at Madison Square Garden on December 1 and 2, Swatch has created a special design for KISS fans to create their own, unique way to mark this historic moment.

Using the Swatch X You configurator under the ‘Customize’ tab on, fans of the band can zoom in, out and rotate the KISS-inspired design to create a truly unique watch. Choose the final details including the color of the mechanism, design of the indexes and even add an optional personalized message on the case back.

For those who know what they like when they see it, there is also a choice of four ready-to-wear watches available.

Kiss goodbye to your favorite band by saying hello to a Swatch X You watch that will help you remember the good times – with uniqueness and individuality guaranteed.

Swatch X You KISS is available worldwide on from November 30, 2023, until January 4, 2024, and at the Swatch Times Square store in New York City starting on November 30, 2023.