WHAT IF…27 CANTONS? Collection

Switzerland has 26 cantons. Or does it?

Introducing 27 designs that invite you to see the world from a different angle. Twenty-six designs reimagine cantonal flags in true Swatch style, while the 27th celebrates the 27th Canton, Swatch’s own utopia, where anything is possible.

The 27th Canton

First introduced in 2002 at EXPO 02, the 27th Canton is where imagination runs free. A world of optimism, self-expression and unexpected ideas, it celebrates doing things differently simply because it’s more fun.

State of Mind

The 27^th Canton is not a state; it is a state of mind.

Emotion

A state of mind filled with joy of life, positive provocation, imagination, passion, and emotion.

Change

The only thing that never changes in the 27^th Canton is...that it is always changing.

Territory

The 27^th Canton is not limited by a physical territory and no personal or income taxes exist.

Individuality

In the 27^th Canton, each individual is an original.

Language

The official language of the 27^th Canton is every language used throughout the world.

Bank

The Cantonal Bank of Time is the official bank of the 27^th Canton.

Identity Card

The identity card of the 27^th Canton is your Swatch.

The WHAT IF? map of Switzerland

Bern BE

Bern · Berne

WHAT IF...BERN / BERNE?

CHF 100.00

Fun fact

The “federal city”. Switzerland has no official capital, and Bern is in no rush to argue.

26 cantons. 26 Swatch twists.

A Swatch Drive-Thru exclusive

The WHAT IF…27 CANTONS? Collection is available only at the Swatch Drive-Thru in Biel. There’s just one catch: to purchase one of the 26 canton-inspired watches, you’ll need to roll up on wheels and present a matching license plate.

Real or fictional, both count. Imagination has right of way here.