a brief history of time.

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Welcome to the Swatch Club

Welcome to the Swatch Club

A little bit of crazy, a whole lot of love.

30 years ago, in 1990, a small group of people joined a passion for our watches and formed what was then called the “Swatch Collectors of Swatch”. Today, we’re in more than 100 countries from all over the world. Discover the benefits of the Club and don't miss out on exclusive news.

Join the family