Swatch teams up with LAAX
Swatch is now the official partner of LAAX, one of Europe’s most iconic ski and snowboard resorts! This collaboration marks an exciting new chapter in our long-standing relationship, rooted in our shared values and community spirit that define today's snow culture.
Europe’s ultimate freestyle playground
Nestled in Switzerland’s Canton of Graubünden, LAAX is where epic powder meets massive jumps and breathtaking mountain views. With 216 km of slopes, 5 snow parks, and the world’s largest permanently operated halfpipe, this laid-back freestyle hub has a vibe that feels more like California than classic Alpine, ideal for anyone who loves their snow days with serious style.
Where pro riders call home
LAAX is the training ground of top snowboarders and skiers, including Swatch Proteam athletes, snowboarders Patti Zhou and Mia Brookes, who push the boundaries of what’s possible on snow. It’s where innovation meets inspiration and where the next generation of riders continues to redefine freestyle.
Epic events all season long
Throughout the year, fans can expect the vibe to be electric, with exclusive Swatch‑style experiences and the chance to join in special events along the way.
The action begins with the 11th LAAX OPEN which will take place from January 14–18, 2026, bringing together 250 top athletes for their final chance to qualify for the 2026 Olympics. Swatch will add to the event’s buzzing energy with its FreezeStyle ice bar and the launch of a special watch.
LAAX PAY
Designed to celebrate the partnership, LAAX PAY features a sleek black case and strap with white lettering that give it a stylish look. It is also equipped with Swatch Pay ensuring that payments stay effortless on and off the slopes. Available starting January 15, 2026, exclusively at the LAAX Store.
Upcoming events
New event details will be revealed soon. Stay tuned!