What if our first Swatch ever made wasn’t round but square? Enter a playful parallel universe where square watches take center stage. Silky matte styles with edge-to-edge square glass made possible thanks to our innovative BIOCERAMIC material await you. Now available in soft pastel hues. Will you dare to be square?

WHAT IF round was square?

Inspired by one of our very first prototypes, the BIOCERAMIC WHAT IF? Collection offers a playful nod to an alternate and fun reality.