Swatch starts the new year with clear intentions test

12 juli 2023

There’s nothing to hide with the new Swatch Clear collection

Time is what you make of it, and Swatch wants the world to start 2022 with a clear mind. After all, the New Year is a perfect time to let go of anything holding us back, to cut out the noise, tune out any distractions, wipe the slate clean, get clear on what the future holds and, of course, for new year’s resolutions!

Transparency is trending right now, but it’s an instantly recognizable and iconic look that Swatch first launched with a Gent in 1985. This time, the brand goes BIG…BOLD, not to mention Gent, New Gent, and SKIN. A transparent BIG BOLD with the SwatchPAY! feature is also available in selected countries.

There’s power in simplicity, and the Swatch CLEAR Collection goes back to basics with a minimalist palette offset by the signature splash of primary-colored hands. Swatch believes that there’s also power in acting responsibly with several CLEAR styles made from bio-sourced materials.

Gain clarity with the CLEARLY BOLD. Measuring Ø 47mm, the BIG BOLD transparent case houses a clear dial with silver-colored ring, black printed indexes and colored hands. This is a bold take on the transparent trend. For those looking to make contactless payments even easier, there’s the CLEARLY BIG BOLD with the SwatchPAY! feature complete with a hidden Near Field Communication chip that works similarly to bank cards.

CLEARLY GENT and CLEARLY NEW GENT are clear on responsibility with the glass and cases (Ø 34mm and Ø 41mm) made from bio-sourced material. The shiny finish on the case, bracelet and buckle catch the light and the eye for such a see-through design.

CLEARLY SKIN is the thinnest Swatch line and delivers a barely-there feel. It comes with a clear dial and a yellow printed Swatch logo on the glass. The Ø 34mm case is made from bio-sourced materials and almost becomes one with the wrist.

Clear or not; it’s your choice. The collection is available online and in Swatch stores from 5 January 2022. The Clearly BIG BOLD with SwatchPAY! feature is available in selected countries from 5 January 2022.