BRING IT BACK!
The Swatch NEON Collection returns with a bright new take on iconic Swatch designs
SWATCH AND THE SIMPSONS PRESENT A GRADUATION GIFT THAT WILL MEAN THE WORLD TO YOUR GRADUATE
The latest addition to The Simpsons Collection celebrates model students everywhere in a Swatch first
POSITIVE MESSAGING WITH THE SWATCH X VERDY COLLECTION
Latest collaboration embraces contemporary Japanese artist’s work and celebrates the joy of life.
BIOCERAMIC MOONSWATCH MISSION TO THE MOONPHASE BİR KEZ DAHA AY'A AYAK BASIYOR.
Bioceramic MoonSwatch MISSION TO THE MOONPHASE bir modele daha kavuşuyor. Modelin 26 Mart tarihindeki lansmanından sonra Swatch şimdi de tamamen siyah NEW MOON saatiyle yeni ayı kutluyor.
SWATCH X VERDY
Swatch presents a collaboration with famous Japanese graphic artist at Biennale Arte 2024
SWATCH ANNOUNCES THE SIX ARTISTS SET TO SHINE AT BIENNALE ARTE 2024
A world of creativity awaits at the arsenale and the swatch faces 2024 exhibition
SWATCH NINES SNOW TO REACH NEW HEIGHTS AT SCHILTHORN, SWITZERLAND
The countdown for Swatch Nines Snow, the biggest snow sports event of the year has begun! With Swatch as title sponsor, the sixteenth edition of the adrenaline-fueled spectacle, that will take place this April in breathtaking Schilthorn, Switzerland, promises even more jaw-dropping action thanks to a unique course design and a star-studded lineup of skiers and snowboarders.
SNOWBOARD STAR MIA BROOKES JOINS SWATCH PROTEAM
Swatch is proud to introduce up and coming snowboard superstar Mia Brookes as our brand-new Proteam athlete. Mia is the young British snowboarder breaking records and rewriting the script of what’s possible in women’s snowboarding. Still only 17, she is known for her unique style in appearance and performance and is proving herself to be a role model for aspiring young athletes.
BIOCERAMIC MOONSWATCH İÇİN YENİ BİR AY İNİŞİ - AY EVRESİ SAATİ
OMEGA X SWATCH işbirliğinin lansmanından iki yıl sonra, bu ikonik koleksiyona yeni bir sınırsız üretim saat eklendi.
SWATCH X TATE GALLERY COLLECTION: JOIN US ON THE SWATCH ART JOURNEY 2024 AND SEE WHERE IT TAKES YOU!
Art has the power to take us all to different places and amazing things can happen when you take the time to stop and look.
SNOWBOARD STAR KAISHU HIRANO JOINS THE SWATCH PROTEAM
Swatch is stoked to announce Japanese snowboarder Kaishu Hirano as our latest Proteam athlete. At the age of just 21, Kaishu is already a force to be reckoned with in park and pipe and holds the Half Pipe World Record for highest jump (24.4 ft/7.4 m) which he set at the Beijing Winter Olympics in 2022.
SWATCH UNITES TRADITIONAL AND MODERN FOR A WATCH UNIQUE TO YOU
Swatch believes the time is always right to express your personality and showcase what makes you special. That’s why the brand has created a new collection of customizable Swatch X You watches.
SWATCH IS PROUD TO ANNOUNCE MILA DE LE RUE AS NEW PROTEAM ROOKIE
Freeride skier is our latest winter sports specialist
Swatch is very excited to announce that up-and-coming ski star Mila De Le Rue has joined our Proteam, strengthening our roster of winter sports specialists. Mila will make her first appearance at the Swatch Nines Snow in Schilthorn, Switzerland in April.
CREATE LONG-LASTING MEMORIES THIS MOTHER’S DAY AND FATHER’S DAY WITH SWATCH AND THE SIMPSONS
Forget the flowers and cancel the chocolates this year. Thanks to Swatch and The Simpsons, there is a better way to celebrate this Mother’s Day that will bring a long-lasting smile and show your mother you love her thiiiiiiiiiis much.
FOR THE SECOND YEAR RUNNING, SWATCH PROVES IT IS HIP TO BE SQUARE
Swatch is delivering a fresh new selection of watches from its ground-breaking BIOCERAMIC WHAT IF? Collection in a palette of positively powerful pastel shades.
THREE IS THE MAGIC NUMBER FOR SWATCH NINES IN 2024
Swatch owns the snow, bike park and surf in 2024 as title sponsor of three showcase sports events
SWATCH POWER OF NATURE COLLECTION: CAPTURING THE POWER OF WATERFALLS, THE DESERT, ICY MOUNTAINS, AND THE FOREST
Swatch has captured the power of nature in a new collection of watches inspired by the great outdoors that are ready for anything.
SWATCH IS IN LOVE WITH THE SIMPSONS, ESPECIALLY THIS VALENTINE’S DAY
Love is in the air and Swatch couldn’t miss the opportunity to create a romantic moment with The Simpsons to celebrate Valentine’s Day. You’ll love the two adorable new designs featuring members of everyone’s favorite family.
BLANCPAIN X SWATCH BIOCERAMIC SCUBA FIFTY FATHOMS DISCOVERS A SIXTH OCEAN, OCEAN OF STORMS
Blancpain X Swatch işbirliğindeki beş saate ve beş okyanusa yeni bir okyanus katılıyor.
UNLEASH YOUR INNER DRAGON WITH THE YEAR OF THE DRAGON COLLECTION
Swatch is proud to present a vibrant new range of watches to celebrate the Year of the Dragon. Drawing inspiration from the iconic neon colors of Asian city streetlights and signs, the collection symbolizes the power, strength, and good luck of the dragon in five signature models.
EXPRESS THE TRUE YOU WITH THE SWATCH X YOU ZODIAC COLLECTION
Swatch believes the time is always right to express your individuality, showcase what makes you special and tell the world that there is more to you than meets the eye.
GET INTO THE HOLIDAY SPIRIT WITH THE SIMPSONS AND SWATCH
Swatch is celebrating iconic holiday moments from the Simpsons, with two new releases that are sure to add a sprinkle of joy and a whole lot of cheer to the holiday season - the perfect gift for fans of Swatch and The Simpsons alike.
GRAB IT WHILE IT’S HOT! SWATCH PRESENTS THE PERFECT DONUT-INSPIRED WATCH CELEBRATING THE SIMPSONS
When you’re looking for a tasty treat, sometimes only a donut will do. That’s why Swatch is celebrating The Simpsons with a special watch that is sure to bring sweet vibes to Swatch and The Simpsons fans alike.
BLANCPAIN X SWATCH: BIR SAAT ÜRETICISI IKONUNA SAYGI DURUŞU VE OKYANUSLARIN KUTLANMASI
Swatch, İsviçre saat yapım endüstrisinin bir başka ikonu olan Blancpain’in Fifty Fathoms’ını kutluyor. Bu saat tam yetmiş yıl önce doğdu ve ilk gerçek dalgıç saati olarak, saatçilikte devrim yarattı.
TIME FOR SWATCH TO MAKE MORE BOLD MOVES
Introducing the new BIG BOLD IRONY, the first stainless steel BIG BOLD with an urban twist.
SIX NEW SWATCH X YOU DESIGNS TAKE CUSTOMIZATION TO NEW HEIGHTS
A new star is born: Swatch partners with The European Space Agency (ESA) for its latest Swatch x You designs.
SWATCH CELEBRATES THE 400TH ANNIVERSARY OF THE CHÂTEAU DE VERSAILLES
On September 14, Swatch in collaboration with the Château de Versailles is launching 3 brand new Swatch X You designs as well as 3 pre-selected models inspired by the renowned historical monument.
SWATCH GOES SQUARE WITH THE NEW BIOCERAMIC WHAT IF? COLLECTION
One moment in time can change everything. It’s 1982, and the founders of what would become Swatch are faced with a huge decision – should the new revolutionary Swatch be round or square?
SWATCH AT THE LOCARNO FILM FESTIVAL: A PERFORMANCE FULL OF EMOTIONS
Now a main partner, the watch brand is making its presence felt at the heart of Switzerland’s most prestigious film festival.
TIME FOR SWATCH TO MAKE MORE BOLD MOVES
Introducing the new BIG BOLD IRONY, the first stainless steel BIG BOLD with an urban twist
Created for bold explorers and those proud to be different, BIG BOLD embodies an attitude, a mind-set, and a way of life that is irreverent, confident, and entirely unexpected.
SWATCH SERVES UP BRIGHT SUMMER VIBES
The Swatch NEON Collection brings a refreshing twist on icons.
Just in time for summer, Swatch launches a new collection stacked with neon bright and playful details ready to add a fun pop of colour to wrists. Early days Swatch icons CHRONO GRAND PRIX (SCJ101), TECHNO SPHERE (GK101), CHRONO WHITE HORSES (SCW100), and SKYCHART (GN705) inspire the new Swatch NEON Collection.
SWATCH NINES 2023 ABOUT TO TAKE OFF IN THE BERNESE ALPS
Sporting a new title sponsor, Swatch Nines is about to kick off in Schilthorn, Switzerland. The weeklong event, to be held this April 17–22, 2023, is a non-competitive progression session where world-class skiers and snowboarders will come together to push the boundaries of their sport.
SWATCH BRINGS JEAN-MICHEL BASQUIAT’S MASTERPIECES TO WRISTS
The Swatch Art Journey draws on the New York artist’s iconic paintings from the early 1980s. May marks the release of the fifth capsule collection of the Swatch Art Journey 2023 and embodies Swatch’s love for trailblazing artists.
The Swatch x JEAN-MICHEL BASQUIAT Collection is a vibrant tribute to the iconic New York artist who dared to break the boundaries of conventional art and help make street art sub-culture a critically embraced art form.
SWATCH GIVES MOTHER’S DAY AND FATHER’S DAY THE FLOWER TREATMENT
A bright bouquet of fun and floral watches with no dropped petals in sight!
SWATCH INVITES VISIONARY LAND ARTIST SAYPE
Swatch has commissioned renowned
contemporary land artist Saype to create
two artworks inspired by the BIOCERAMIC
MoonSwatch collection.
Fueled by Swatch’s foundational belief
that art and artists make the world a better
place, this latest collaboration opens a
new chapter as the first art project inspired
by the MoonSwatch universe. Swatch is
proud to embark on its first land art project
alongside such an innovative and disruptive
artist.
SWATCH CELEBRATES BMX FLATLAND LEGEND MATTHIAS DANDOIS’ INCREDIBLE CAREER
THE NEW YELLOW INK WATCH AND ‘TIME MACHINE’ ACTION VIDEO JOURNEY THROUGH TWO DECADES OF MIND-BLOWING TRICKS AND ACHIEVEMENTS
Time flies, and the last two decades of Frenchman Matthias Dandois’ career have gone by in the blink of an eye.
THE SWATCH ART JOURNEY BRINGS MASTERPIECES TO OUR WRISTS
Taking icons from artists’ studios and museum walls to the daily
People never forget the first time they stood in front of one of the world’s most famous artworks; that feeling of a new world opening and creative sparks flying. Exciting things happen when art and the world of Swatch collide, and from the get-go, Swatch has found fresh ways to bring more art to people’s lives.
SWATCH AND FLIK FLAK LAUNCH A MONSTER OF A DESIGN DUO!
BIEL, DECEMBER 2022
TIME TOGETHER inspired by Swatch Proteam Athlete Xavier De Le Rue and daughter Margot.
French big mountain snowboarder and Swatch Proteam athlete Xavier De Le Rue and his three-year-old daughter Margot have inspired the scarily cute TIME TOGETHER watch duo for big and little monsters on and off the slopes!
SWATCH TAVŞAN YILINA GİRİYOR
BIEL, ARALIK 2022
Eğlenceli, sembolik ve tarz sahibi Çin Yeni Yılı Özel 2023 ile tanışın. Swatch, farklı kültürleri, gelenekleri ve hayatta neşe uyandıran anları kutlamayı sever. İlk Çin Yeni Yılı Özel saati 1999'da piyasaya sürüldü ve o zamandan beri Swatch, farklı zodyak hayvanlarına kendi eğlenceli dönüşüyle hayat verdi. Bu sefer sıra tavşanda ve 2023 Çin Yeni Yılı'nı karşılamak için Swatch, sembolizm ve tabii ki renklerle dolu özel bir saat yarattı. Çin Yeni Yılı Özel o kadar canlı ve eğlenceli ki, Tavşan Yılı'nda doğmamış olanlar bile bu saati isteyecek.
İSVİÇRE KLASİĞİ İLE YILBAŞINA HAZIRLAN
BIEL, KASIM 2022
EĞLENCELİ OLMANIN VE BİLEKLERİ BOLCA IŞILTIYLA DONATMANIN ZAMANI.
Yılbaşına özel tasarlanan GOLDEN MERRY, İsviçre’nin en ikonik Swatch modellerinden biri olan DIE GLOCKE’yi yeniden canlandırıyor.
Işıltılı bir yılbaşı seni bekliyor. Göz alıcı GENT BIOCERAMIC ilk kez kristallerle buluşuyor. Gizemli ve şık SKIN IRONY'de ise kristaller kadran yerine cama sabitlenerek tasarlandı. Yılbaşı partisi başlasın!
TIME TO LEVEL UP WITH THE SWATCH X DRAGON BALL Z COLLECTION
BIEL, AUGUST 2022
Calling all anime fans, it’s time to reveal the SWATCH X DRAGON BALL Z Collection. Seven Swatches, and a Limited Edition set reimagine iconic characters from Dragon Ball Z. Even those who haven’t watched Dragon Ball Z may know something about one of the most popular and successful series in the anime world that follows Goku and his friends who together fight to defend the Earth from villains.
SWATCH, MOONSWATCH GEZEGENLERİNİ TURA ÇIKARTIYOR!
BIEL, HAZİRAN 2022
On bir gezegen, bir Avrupa yaz macerası için yola çıktı. Yaz ayları, seyahat, macera, festivaller ve eğlence zamanıdır ve Swatch bu dünyanın dışında bir yolculuğa çıkıyor.
SWATCH 59. ULUSLARARASI SANAT SERGİSİ – LA BIENNALE DI VENEZIA'DA VENEDİK'İ İKİ BENZERSİZ SANATSAL MERCEK ÜZERİNDEN SUNUYOR
BIEL, NİSAN 2022
Swatch, üst üste altıncı kez 59. Uluslararası Sanat Sergisi'nin ana partneri olarak geri dönmenin heyecanını yaşıyor.
SWATCH, İSVİÇRE SAAT SEKTÖRÜNÜN EN İKONİK SAATLERİNDEN BİRİ
BIEL, MART 2022
11 modelden oluşan BIOCERAMIC MoonSwatch koleksiyonuyla selamlıyor.Swatch, Omega ile işbirliği yaparak, Speedmaster Moonwatch’a yenilikçi bir Swatch yorumu katıyor.
SWATCH İLE ASİL BİR ŞEKİLDE ZAMANI TAKİP ET
BIEL, ŞUBAT 2022
Swatch, Kraliçe’nin kendine has renkli tarzını HOW MAJESTIC ile onurlandırıyor. Zamanlama her şeydir. Kraliçe, Birleşik Krallık ve İngiliz Milletler Topluluğu halkına olağanüstü hizmetlerle geçen 70 yılı vurgulayan Platin Yıl Dönümünü kutlayan ilk İngiltere Hükümdarıdır.
SWATCH, DOĞANIN GÜCÜNÜ KEŞFETMEYE ÇAĞIRIYOR! COLORS OF NATURE
BIEL, ŞUBAT 2022
Şimdi dışarı çıkmanın, yeni yerler keşfetmenin ve doğanın duyularımızı uyandırmasına izin vermenin tam zamanı! Derin bir nefes al ve doğanın gücünün tadını çıkar. Doğaya karışmak, bizi günlük hayatın koşuşturmacasından kurtarır, özgürce yükseğe uçabileceğimiz ve hayattan gerçekten istediğimizin peşinden gideceğimiz bir bakış açışı sunar.
SWATCH YENİ YILA CLEAR KOLEKSİYONU İLE BAŞLIYOR
BIEL, OCAK 2022
Saklanacak hiç bir şey yok! Swatch Clear Koleksiyonu. Zaman ondan ne anlarsanız odur ve Swatch dünyanın 2022'ye Clear Koleksiyonu ile başlamasını istiyor. Ne de olsa Yeni Yıl, bizi engelleyen her şeyi geride bırakmak, gürültüyü kesmek, dikkati dağıtan her şeyi ayarlamak, her şeyi temizlemek, geleceğin ne getireceği konusunda netleşmek ve tüm bunlar için tabii ki yeni yıl mükemmel bir zamandır. Karar verme zamanı!
AŞK ANINDA, KALBİNİ BİLEĞİNDE TAŞI
BIEL, OCAK 2022
Kalp figüründen esinlenerek tasarlanan Swatch Sevgililer Günü koleksiyonu aşkı çağırıyor. Sevgililer Günü, birbirlerinin akrep ve yelkovanı gibi olanların beraberliklerini kutladığı gündür. Yeni Swatch koleksiyonu, sevginin her halini kutluyor ve gezegenimizi önemseyen bio-kaynaklı materyallerle üretiliyor. Kalpler üç yeni tasarımla bileklere taşınıyor.
SWATCH X PEANUTS KOLEKSİYONU
BIEL, ARALIK 2021
Yılbaşı sezonunu en yeni Swatch X Peanuts koleksiyonu ile kutlayın. Yeni Swatch X Peanuts işbirliğiyle eğlenceli ve renkli bir maceraya hazır ol. Charles M. Schulz’un ikonik karakterlerini içeren koleksiyon, Peanuts çizgi romanındaki eğlencelianlarla hayal gücümüzü doruğa çıkarıyor ve içimizdeki çocuğu ortaya çıkararak bileklerimize eğlence getiriyor.
THE GANG’S ALL THERE: SWATCH X PEANUTS COLLECTION
BIEL, NOVEMBER 2021
Swatch watches are taken over by Snoopy, Charline Brown, Woodstock, and the rest of the Peanuts Gang.
Get ready for good vibes and a colorful adventure with the new Swatch X Peanuts collaboration. Featuring Charles M. Schulz iconic characters, the collection is bursting with imagination and great moments from the Peanuts comic strip, delivering fun for the wrist that's guaranteed to being out people's inner child.
SWATCH GOES BACK TO 1984 IN BIOCERAMIC DELIVERING RETRO DESIGNS WITH A RESPONSIBLE 2021 TWIST
The latest chapter of the Swatch bio-innovative story taps into 1984, a standout year in anyone’s books. We’re talking about the presence of influential icons and pioneers. It's when Prince’s Purple Rain, Madonna’s Like a Virgin and the video game Tetris were released. Not to mention, Swatch entered the Guinness Book of Records in 1984 with the construction of a giant watch displayed on the headquarters building of the Commerzbank in Frankfurt, weighing 13 tons and 162 meters. It’s also the year after the brand first opened its doors and started a technicolortimepiece revolution.