Introducing the new BIG BOLD IRONY, the first stainless steel BIG BOLD with an urban twist.

Time for Swatch to make more bold moves

5 October 2023

Introducing the new BIG BOLD IRONY, the first stainless steel BIG BOLD with an urban twist.

Created for bold explorers and those proud to be different, BIG BOLD embodies an attitude, a mindset, and a way of life that is irreverent, confident, and entirely unexpected. This bright new BIG BOLD chapter represents two firsts: the first stainless steel BIG BOLD and the first time Swatch combines BIOCERAMIC with stainless steel!

First launched in 2019, BIG BOLD is the epitome of the watch for urban streetwear and made a statement thanks to the oversized 47 mm watch case. Since then, BIG BOLD has welcomed bright new styles and colorways, and featured BIOCERAMIC elements.

Provocative and playful, Swatch loves to keep things fresh, relevant and challenge the norm. While stainless steel watches tend to result in understated designs, BIG BOLD IRONY is anything but. These timepieces are bold, confident, and daring talking points for the wrist.

The first five watches in the new BIG BOLD IRONY range were introduced for spring/summer, making a confident statement with a post-modern mash-up of contrasting colors and materials. For the first time, a BIOCERAMIC core came in combination with a stainless steel case, creating an amazing, angular, multi-level and high-tech look. On top, standout urban details do all the talking. The BIOCERAMIC plate, skeleton dial, and bi-compressed structured strap come in black (DARK IRONY), azure (AZURE BLUE DAZE), red (RED JUICY), turquoise (MINT TRIM), and yellow (BOLDEN YELLOW). The sand blasted stainless steel case and crown look robust but weigh just 108 grams. For extra pop, the hands and index markers glow in the dark, and just like all BIG BOLD watches, the crown is positioned at 2 o’clock.

Fresh for the new season, these BIG BOLD IRONY watches feature rich and metallic tones thanks to the high-profile sun-brushed dials, in five eye-popping shades that cannot go unnoticed: turquoise (AQUA SHIMMER), dark green (FOREST FACE), navy blue (INDIGO HOUR), amber (AMBER SHEEN), and burgundy (SCARLET SHIMMER). The sand blasted finishing on the case, crown and bracelet is a new treatment developed for Swatch and provides a rich, attention-getting, new matt appearance.

With these new models, Swatch is truly making more bold moves.