Swatch dials up the power of nature

January 15, 2024

Time is what you make of it, and Swatch wants people to make more time to get lost in nature and the moment with a COLOURS OF NATURE watch on the wrist.

The wanderlust-inducing collection is about putting phones and laptops away, heading further than the local park and taking in all that nature has to offer. That’s why each of the five earthy colours represents a different landscape that is millions of years in the making—intense basalts, awe-inspiring canyons, dense forests, giant glaciers, and scorching deserts.

The BIG BOLD BIOCERAMIC case, bezel and crown feature a unique mix of two-thirds ceramic and one-third bioplastic derived from castor oil, delivering a robust, lightweight material offering scratch resistance and a tactile ‘soft touch’ finish that’s perfect for outdoor hangouts. The second hand takes its inspiration from a compass, while the glass is made from bio-sourced material.The COLOURS OF NATURE collection will be available online and in Swatch stores from 3rd February 2022.