Unleash your inner dragon with the Year of The Dragon Collection

January 15, 2024

Five fiery watches bring a unique swatch flavor to the celebrations.

Swatch is proud to present a vibrant new range of watches to celebrate the Year of the Dragon. Drawing inspiration from the iconic neon colors of Asian city streetlights and signs, the collection symbolizes the power, strength, and good luck of the dragon in five signature models. Those born under the sign of the dragon are characterized by their charisma, intelligence, and confidence. Swatch believes that there is a dragon in all of us, and that’s what’s behind this new collection. Those looking for the perfect gift or accessory to wear to a celebration will find a Swatch to suit all tastes and to express their inner dragon. With so many models to choose from you might be tempted to collect them all!

The celebrations begin on February 10 and the full Year of the Dragon Collection will be available in Swatch stores worldwide and on swatch.com from December 27, 2023.

DRAGON IN CLOUD BIG BOLD is a collection inspired by bold ideas and is the perfect backdrop for bold personalities to express their roar-someness! With biosourced materials for the case and glass, this BIG BOLD may have its dragon head in the clouds but is a definite triumph of style and substance. The color scheme symbolizes purity and virtuosity in a super-sized statement piece.

DRAGON IN WIND PAY! A Swatch staple that represents classic style, the NEW GENT is slim enough to fit under a cuff but big enough to catch the eye. It’s an ideal choice for a party. The black case and strap ensure that the fiery hues of the dragon graphic stand out. The glass and case are made from biosourced material, and the SwatchPAY!-enabled watch makes secure payments into a style statement.

DRAGON IN WAVES The deep blue GENT case in 34 mm complements a smaller wrist without compromising on style. The bright blue, red and green graphics form a mesmerizing dragon with a golden ball cradled in its claw. The glass and case are made from biosourced material and the color scheme represents peace and harmony.

DRAGON IN MOTION Vibrant red symbolizing prosperity and good fortune is the perfect partner for the gold-colored NEW IRONY CHRONO case, crown, and chronograph pushers. With a touch of cool stainless steel in a warm color, this is the ultimate expression of classic style with a contemporary, and celebratory, twist.

DRAGON IN GOLD This sleek SKIN IRONY shines bright in gold tones that embody prosperity, wisdom, and new beginnings. Red and green are signs of good fortune and form a more subtle dragon print over the entire watch, finished with luminous hands that glow in the dark. Its minimalist style contrasts with the maximalist color scheme. With the freedom that comes from wearing a super-slim watch, you’re free to dial up your inner dragon.