What is AI-DADA?
Trained on more than 40 years of iconic Swatch innovations, AI-DADA is an artistic intelligence built to turn imagination into reality!
A world of creative inspiration
The Swatch AI‑DADA Lab welcomes you into Swatch’s vibrant creative universe. Showcasing rare archival treasures, special collaborations, and beautifully curated works from Swatch Art Peace Hotel artists‑in‑residence, the space offers a lively glimpse into the imagination and innovation behind AI‑DADA’s artistic “mind”.
Create with AI DADA
At the heart of the experience is AI DADA itself. Put the tool to the test, experiment with your own prompts, and discover first-hand how it transforms artistic inspiration into unique visual creations. Every interaction is a chance to create something unexpected.
Visit the Swatch AI-DADA Lab this July
No reservations needed. No ticket or admission fee required. Just drop in to the Swatch store in Covent Garden and explore!