FAQs - Collections

A collection is a group of watches that share a common theme or design.

BIG BOLD watches are our biggest watches. Inspired by modern streetwear, these watches have a striking 47mm diameter case and thick hour and minute hands. They are available in a wide variety of designs, colors and materials including Bioceramic and stainless steel.

BIJOUX is the name of our jewelry product line.

SKIN watches are our thinnest watches. Light and comfortable to wear, these minimalist designs are available in different materials including stainless steel (SKIN IRONY) and Bioceramic.

IRONY watches are made of aluminum or stainless steel. From chronographs (IRONY CHRONO) to automatic watches, IRONY watches come in a wide range of classic yet contemporary designs with different finishes, strap types and case sizes.

GENT watches feature one of our signature watch shapes with a diameter of 34 mm.

NEW GENT watches are a slightly larger version of the GENT watches with a diameter of 41 mm.

LADY watches feature one of our signature watch shapes. They are like the GENT watches but slightly smaller and daintier with a diameter of 25 mm.

CHRONO watches refer to our chronographs made from durable, sports-ready materials built to withstand the challenges of competitive or nature sports. They feature precise quartz chrono movements, are incredibly light, and come in a wide range of bright, trendy designs.

MAXI watches are unique, extra-large version of the GENT watches. They measure 2 m 10 cm in length.

Swatch SISTEM51 is our signature movement. Launched in 2013, it is the first and only automatic mechanical movement whose production is entirely automated. It consists of 51 parts assembled in 5 modules including only one screw fixing the transparent oscillating weight. It has a 90-hour power reserve, and thanks to a NivachronTM hairspring it is anti-magnetic, ensuring high precision. The movement in all SISTEM51 watches is visible thanks to a transparent caseback. This gives the watches an unconventional aesthetic and unique design concept where the front of each watch tells the time, and the back tells the story. SISTEM51 watches are available in a wide variety of materials, designs, and colors.

Swatch THE EYES are our sunglasses product line. Inspired by our offbeat design philosophy, the first sunglasses released had a uniquely designed base allowing the wearer to change the clip-on frame to suit his/her mood. Subsequent sunglasses produced, featured fixed frames with the same zany color combinations.

Swatch X You is a collection of unique designs that can be used to create a customized watch. Using the Swatch X You configurator, customers can position the designs in an almost unlimited number of ways, choose the color of the watch mechanism and even add a personalized message on the back of the case.

SwatchPAY! is a contactless payment feature, approved by Mastercard and VISA, present in a selection of Swatch watches. SwatchPAY! watches have an NFC chip which allows the user to create a virtual card they can link to a physical card. Once activated, a SwatchPAY! watch can be used to make contactless payments.

The Bioceramic WHAT IF? Collection is a collection consisting of different models that reinterpret one of the very first square Swatch prototypes from 1982. Swatch’s innovative Bioceramic material makes the unique design of the watches in this collection possible.

Created in collaboration with OMEGA, the Bioceramic MoonSwatch Collection, is a playful down-to-earth take on OMEGA's iconic Speedmaster Moonwatch. First launched in 2022 with eleven models in rare colors, the collection was expanded to include additional models.

Created in collaboration with Blancpain, the Bioceramic Scuba Fifty Fathoms Collection honors Blancpain’s Fifty Fathoms, the first true diver’s watch. First launched in 2023 with five watches, the collection was expanded to include additional models. Each one is powered by the the SISTEM51 mechanical movement, celebrates an ocean and a colorful animal known as nudibranch.