Working at Swatch
Join the Swatch team
Since its founding in 1983, Swatch has been shaking up the watch industry. This success is grounded in the efforts of our employees. We offer career opportunities in a fast-paced and truly international working environment and benefits that help keep our employees happy and healthy along the way.
Job description
We are looking for an Assistant Marketing Manager/Marketing Manager to lead the full spectrum of A & P, Public Relations activities and events for the brand, both wholesales & retail inclusive, for Singapore & market/s assigned. You will work closely with HQ Marketing, Visual Merchandising team and the Swatch Singapore team.
In this role, your main responsibilities will include:
Marketing Budget Management
Assist the Brand head in setting, monitoring the budget via a standardised & well-coordinated system.
Control, monitor, update and file marketing expenses/budget based on Brand and company guidelines.
Analyse each ROI, respects quotation policies & obtain approval from Management for any deviation of the guidelines.
Marketing Plan & Execution
Collaborate and propose Marketing activities across all channels, including communication and media mix.
Coordinate to ensure successful implementation of launches for product/events/ promotional campaign.
Assist the plan and organize for projects such as SIS opening, boutique opening, roadshows, events and incentive trips.
Plan and execute 3rd party Marketing collaborations so as to build brand awareness with malls, banks and media.
Plan and execute effective Public Relations Strategies to ensure regular exposures within medias in Singapore and maintain good relationship with different medias stakeholders and send out product/brand updates to all medias on a monthly basis for new products and timely for brand events/campaigns.
Retail Marketing
Collaborate and manage Retail Marketing activities for boutiques and wholesales that includes retail promotion and staff/retailer incentives with wholesales team and retail operation team.
Plan and develop retail marketing tools and be involved in the CRM campaigns.
Supervise maintenance of CRM program & ensure PDPA compliance.
Reporting & Support
Develop insights that lead to the brand or customer opportunities, leverage your intelligence insights to leave a distinctive mark on our business, driving our growth and provide updates to the team including the competitor activities.
Tracking of Brand competitors activates to maintain and be ahead of the competition.
Support all the required system processes and documentation on the marketing expenses including SAP, HQ and local Reports Submission & etc.
Support ad hoc assignment as required or any other relevant tasks as & when required.
What you'll need ?