POSITIVE MESSAGING WITH THE SWATCH X VERDY COLLECTION
Latest collaboration embraces contemporary Japanese artist’s work and celebrates the joy of life.
BIOCERAMIC MOONSWATCH MISSION TO THE MOONPHASE 再次登陸月球。
Bioceramic MoonSwatch MISSION TO THE MOONPHASE 再次現身。繼 3 月 26 日這款手錶推出之後,Swatch 再次推出全黑 NEW MOON 手錶向新月致意。
SWATCH ANNOUNCES THE SIX ARTISTS SET TO SHINE AT BIENNALE ARTE 2024
A world of creativity awaits at the arsenale and the swatch faces 2024 exhibition
SWATCH NINES SNOW TO REACH NEW HEIGHTS AT SCHILTHORN, SWITZERLAND
The countdown for Swatch Nines Snow, the biggest snow sports event of the year has begun! With Swatch as title sponsor, the sixteenth edition of the adrenaline-fueled spectacle, that will take place this April in breathtaking Schilthorn, Switzerland, promises even more jaw-dropping action thanks to a unique course design and a star-studded lineup of skiers and snowboarders.
單板滑雪明星 Mia Brookes 加入 Swatch Proteam
Swatch 很榮幸能為大家介紹我們新的 Proteam 運動員——嶄露頭角的單板滑雪明星 Mia Brookes。Mia 是一位年輕的英國單板滑雪運動員,她不斷打破紀錄,改寫了女子單板滑雪的可能性。年僅 17 歲的她以獨特的外型和表演風格而聞名,成為一眾充滿抱負的年輕運動員的榜樣。
SWATCH X TATE GALLERY 系列 - 與我們一同踏上 SWATCH ART JOURNEY 2024,看它帶您到什麼地方?
藝術擁有將我們帶領到不同地方及遇見美好事物的力量,當您安靜下來仔細欣賞,您將會發現,美妙的事物正悄然發生。
單板滑雪明星 Kaishu Hirano 加入 Swatch Proteam
Swatch 隆重宣佈日本單板滑雪好手 Kaishu Hirano 加入我們成為 Proteam 運動員。年僅 21 歲的 Kaishu 早已是場地賽及U型場地賽備受注目的新星,更是 2022 年北京冬奧中 U型場地跳高世界紀錄(24.4 英尺/7.4 米)保持者。
SWATCH UNITES TRADITIONAL AND MODERN FOR A WATCH UNIQUE TO YOU
Swatch believes the time is always right to express your personality and showcase what makes you special. That’s why the brand has created a new collection of customizable Swatch X You watches.
SWATCH IS PROUD TO ANNOUNCE MILA DE LE RUE AS NEW PROTEAM ROOKIE
Freeride skier is our latest winter sports specialist
Swatch is very excited to announce that up-and-coming ski star Mila De Le Rue has joined our Proteam, strengthening our roster of winter sports specialists. Mila will make her first appearance at the Swatch Nines Snow in Schilthorn, Switzerland in April.
CREATE LONG-LASTING MEMORIES THIS MOTHER’S DAY AND FATHER’S DAY WITH SWATCH AND THE SIMPSONS
Forget the flowers and cancel the chocolates this year. Thanks to Swatch and The Simpsons, there is a better way to celebrate this Mother’s Day that will bring a long-lasting smile and show your mother you love her thiiiiiiiiiis much.
FOR THE SECOND YEAR RUNNING, SWATCH PROVES IT IS HIP TO BE SQUARE
Swatch is delivering a fresh new selection of watches from its ground-breaking BIOCERAMIC WHAT IF? Collection in a palette of positively powerful pastel shades.
THREE IS THE MAGIC NUMBER FOR SWATCH NINES IN 2024
Swatch owns the snow, bike park and surf in 2024 as title sponsor of three showcase sports events
在這特別的情人節,SWATCH 與 THE SIMPSONS 墜入愛河
甜蜜愛意無處不在,Swatch 當然不會錯過這個與 The Simpsons 於情人節共度浪漫時刻的機會,推出以大家最愛的家族角色為主角的兩款全新可愛設計必定深得您心。
BLANCPAIN X SWATCH BIOCERAMIC SCUBA FIFTY FATHOMS 發現了第六大洋,OCEAN OF STORMS
Blancpain X Swatch 的 5 款手錶及五大洋迎來了新加入的海洋。
戴上SWATCH 龍年系列手錶,釋放潛藏在您內心的龍
Swatch 隆重推出活力十足的全新龍年手錶系列迎接新年。此系列從亞洲城市的街燈和招牌的經典霓虹燈色彩汲取靈感,透過五款極具代表性的錶款,體現龍所象徵的力量、氣勢和吉祥之氣。
EXPRESS THE TRUE YOU WITH THE SWATCH X YOU ZODIAC COLLECTION
Swatch believes the time is always right to express your individuality, showcase what makes you special and tell the world that there is more to you than meets the eye.
GET INTO THE HOLIDAY SPIRIT WITH THE SIMPSONS AND SWATCH
Swatch is celebrating iconic holiday moments from the Simpsons, with two new releases that are sure to add a sprinkle of joy and a whole lot of cheer to the holiday season - the perfect gift for fans of Swatch and The Simpsons alike.
新鮮出爐,立即購買!SWATCH 為 THE SIMPSONS 推出以冬甩為靈感的手錶款式
想尋找美味小吃,有時一個冬甩就夠了。所以 Swatch 為 The Simpsons 推出一款特別手錶,為Swatch及The Simpsons 粉絲帶來甜蜜氛圍。
Blancpain X Swatch:致敬製錶巨匠,歌頌海洋之美
Biel/Bienne, September 2023
Swatch 現致敬另一個瑞士製錶經典—Blancpain 品牌的 Fifty Fathoms (五十噚) 腕錶。這款腕錶誕生於七十年前,作為世界首款真正的專業潛水錶,徹底顛覆製錶產業。
SIX NEW SWATCH X YOU DESIGNS TAKE CUSTOMIZATION TO NEW HEIGHTS
A new star is born: Swatch partners with The European Space Agency (ESA) for its latest Swatch x You designs.
SWATCH CELEBRATES THE 400TH ANNIVERSARY OF THE CHÂTEAU DE VERSAILLES
On September 14, Swatch in collaboration with the Château de Versailles is launching 3 brand new Swatch X You designs as well as 3 pre-selected models inspired by the renowned historical monument.
SWATCH GOES SQUARE WITH THE NEW BIOCERAMIC WHAT IF? COLLECTION
One moment in time can change everything. It’s 1982, and the founders of what would become Swatch are faced with a huge decision – should the new revolutionary Swatch be round or square?
SWATCH AT THE LOCARNO FILM FESTIVAL: A PERFORMANCE FULL OF EMOTIONS
Now a main partner, the watch brand is making its presence felt at the heart of Switzerland’s most prestigious film festival.
TIME FOR SWATCH TO MAKE MORE BOLD MOVES
Introducing the new BIG BOLD IRONY, the first stainless steel BIG BOLD with an urban twist
Created for bold explorers and those proud to be different, BIG BOLD embodies an attitude, a mind-set, and a way of life that is irreverent, confident, and entirely unexpected.
SWATCH SERVES UP BRIGHT SUMMER VIBES
The Swatch NEON Collection brings a refreshing twist on icons.
Just in time for summer, Swatch launches a new collection stacked with neon bright and playful details ready to add a fun pop of colour to wrists. Early days Swatch icons CHRONO GRAND PRIX (SCJ101), TECHNO SPHERE (GK101), CHRONO WHITE HORSES (SCW100), and SKYCHART (GN705) inspire the new Swatch NEON Collection.
SWATCH NINES 2023 ABOUT TO TAKE OFF IN THE BERNESE ALPS
Sporting a new title sponsor, Swatch Nines is about to kick off in Schilthorn, Switzerland. The weeklong event, to be held this April 17–22, 2023, is a non-competitive progression session where world-class skiers and snowboarders will come together to push the boundaries of their sport.
斯沃琪在您腕间呈现让·米歇尔·巴斯奎特 (JEAN-MICHEL BASQUIAT) 的经典杰作
Swatch Art Journey 以这位纽约艺术家创作于 1980 年代初期的作品为主题。
2023 年 Swatch Art Journey 第 5 个胶囊系列将于 5 月隆重推出,展现斯沃琪对开拓性艺术家的热爱。Swatch x JEAN-MICHEL BASQUIAT 系列是为这位纽约艺术家倾情打造的活力四射致敬之作,他大胆打破传统艺术的界限,让街头艺术亚文化走上广为人所接受的艺术舞台。
SWATCH GIVES MOTHER’S DAY AND FATHER’S DAY THE FLOWER TREATMENT
A bright bouquet of fun and floral watches with no dropped petals in sight!
SWATCH INVITES VISIONARY LAND ARTIST SAYPE
Swatch has commissioned renowned
contemporary land artist Saype to create
two artworks inspired by the BIOCERAMIC
MoonSwatch collection.
Fueled by Swatch’s foundational belief
that art and artists make the world a better
place, this latest collaboration opens a
new chapter as the first art project inspired
by the MoonSwatch universe. Swatch is
proud to embark on its first land art project
alongside such an innovative and disruptive
artist.
LOVE IS BRIGHT, LOVE IS FUN, LOVE IS LOVE
With open hearts and minds, Swatch welcomes all people and celebrates all love.
SWATCH CELEBRATES BMX FLATLAND LEGEND MATTHIAS DANDOIS’ INCREDIBLE CAREER
THE NEW YELLOW INK WATCH AND ‘TIME MACHINE’ ACTION VIDEO JOURNEY THROUGH TWO DECADES OF MIND-BLOWING TRICKS AND ACHIEVEMENTS
Time flies, and the last two decades of Frenchman Matthias Dandois’ career have gone by in the blink of an eye.
THE SWATCH ART JOURNEY BRINGS MASTERPIECES TO OUR WRISTS
Taking icons from artists’ studios and museum walls to the daily
People never forget the first time they stood in front of one of the world’s most famous artworks; that feeling of a new world opening and creative sparks flying. Exciting things happen when art and the world of Swatch collide, and from the get-go, Swatch has found fresh ways to bring more art to people’s lives.
SWATCH AND FLIK FLAK LAUNCH A MONSTER OF A DESIGN DUO!
BIEL, DECEMBER 2022
TIME TOGETHER inspired by Swatch Proteam Athlete Xavier De Le Rue and daughter Margot.
French big mountain snowboarder and Swatch Proteam athlete Xavier De Le Rue and his three-year-old daughter Margot have inspired the scarily cute TIME TOGETHER watch duo for big and little monsters on and off the slopes!
SWATCH HOPS INTO THE YEAR OF THE RABBIT
BIEL, DECEMBER 2022
Introducing the playful, symbolic, and stylish Chinese New Year Special 2023. Swatch loves celebrating different cultures, traditions and moments in life that spark joy. Its first Chinese New Year Special watch was released in 1999, and since then, Swatch has brought to life the different zodiac animals with its own playful spin. This time it’s the turn of the rabbit, and to welcome Chinese New Year 2023, Swatch has created a special timepiece full of symbolism, and, of course, color. The Chinese New Year Special is so vibrant and fun that even those not born in the Year of the Rabbit will want to wear it.
ALL IS SWATCH, ALL IS BRIGHT
BIEL, NOVEMBER 2022
‘TIS THE SEASON TO BE JOLLY AND DECK THE WRISTS WITH PLENTY OF SPARKLE.
Swatch goes big for the holidays; it’s a tradition. This is the time of year when joy, fun and festivities are dialled up to the max. And, that’s exactly what Swatch has done with this year’s Holiday Collection that celebrates the season in the only way Swatch knows how: with playfulness, color, and irreverence!
TIME TO LEVEL UP WITH THE SWATCH X DRAGON BALL Z COLLECTION
BIEL, AUGUST 2022
Calling all anime fans, it’s time to reveal the SWATCH X DRAGON BALL Z Collection. Seven Swatches, and a Limited Edition set reimagine iconic characters from Dragon Ball Z. Even those who haven’t watched Dragon Ball Z may know something about one of the most popular and successful series in the anime world that follows Goku and his friends who together fight to defend the Earth from villains.
SWATCH TAKES THE MOONSWATCH PLANETS ON TOUR!
BIEL, JULY 2022
Eleven rolling planets hit the road for a European summer adventure. Summer is the time for travel, adventure, festivals and fun, and Swatch is taking a road trip that’s out of this world.
SWATCH 在第 59 屆國際藝術展 – 在威尼斯雙年展上通過兩個獨特的藝術鏡頭呈現LA BIENNALE DI VENEZIA
瑞士 比爾, 2022 年 4 月
Swatch 連續第六次作為第 59 屆國際藝術展 – La Biennale di Venezia 的主要合作夥伴。 作為當代藝術的熱情和堅定的支持者,Swatch 將在這個備受期待的活動中的兩個場館內展示出藝術作品。
SWATCH 向瑞士鐘錶業最具標誌性的腕錶之一致敬
瑞士 比爾, 2022 年 3 月
透過Swatch與Omega合作推出 11 款 BIOCERAMIC MoonSwatch 系列,這是Swatch對 Speedmaster Moonwatch 的創新演繹。
使用 SWATCH 能確保如皇室傳統般准時
瑞士 比爾, 2022 年 2 月
HOW MAJESTIC 慶祝女王的多彩風格和白金禧年。
Swatch 以 HOW MAJESTIC 向女王陛下多彩的標誌性風格致敬。 時機就是一切,因為 2022 年 2 月 6 日,女王將成為第一位慶祝白金禧年的英國君主,標誌著為英國、各王國和英聯邦人民服務 70 週年。
SWATCH 激發大自然的力量
瑞士 比爾, 2022 年 2 月
自然之色專為流浪者和冒險家而設計
離開辦公室,是時候走出去,探索新領域,讓大自然喚醒感官! 呼吸新鮮空氣,感受元素的力量。 時間似乎在大自然中靜止不動,但可能性是無窮無盡的。 到戶外去可以讓人們擺脫日常的苦惱,進入一種可以自由飛翔、飛得更高、追求他們真正想要的生活的心態。
SWATCH 以明確的目檟開啟新的一年
瑞士 比爾2022 年 1 月
沒有什麼可隱藏的
SWATCH CLEAR系列
時間就是你所創造的,斯沃琪希望世界以清晰的心態開始 2022 年。 畢竟,新年是放下任何阻礙我們的事情、消除噪音、消除任何干擾、擦乾淨石板、弄清楚未來的最佳時機,當然還有新年 決議!
為了愛,把你的心戴在你的手腕上
瑞士 比爾, 2022 年 1 月
3款以心為靈感的腕錶為情人節撥出愛心。
情人節是慶祝那些比你小時數分鐘的人的時候,所以要好好珍惜。 新的 Swatch 系列以各種形式慶祝愛,並採用更愛地球的生物材料。
SWATCH 為假日歡呼
瑞士 比爾 2021 年 12 月
用最新的 Swatch X Peanuts 版本慶祝節日
時間由你造就,假期是關於與朋友和家人一起度過高質量、無憂無慮的時光,一起玩樂並留下回憶。 Swatch X Peanuts 假日特輯正是為全世界的粉絲和小狗提供了最新版本,CHOMP!,它慶祝了地球上最著名的小獵犬史努比和他忠誠而可愛的朋友。
THE GANG’S ALL THERE: SWATCH X PEANUTS COLLECTION
BIEL, NOVEMBER 2021
Swatch watches are taken over by Snoopy, Charline Brown, Woodstock, and the rest of the Peanuts Gang.
Get ready for good vibes and a colorful adventure with the new Swatch X Peanuts collaboration. Featuring Charles M. Schulz iconic characters, the collection is bursting with imagination and great moments from the Peanuts comic strip, delivering fun for the wrist that's guaranteed to being out people's inner child.
SWATCH GOES BACK TO 1984 IN BIOCERAMIC DELIVERING RETRO DESIGNS WITH A RESPONSIBLE 2021 TWIST
The latest chapter of the Swatch bio-innovative story taps into 1984, a standout year in anyone’s books. We’re talking about the presence of influential icons and pioneers. It's when Prince’s Purple Rain, Madonna’s Like a Virgin and the video game Tetris were released. Not to mention, Swatch entered the Guinness Book of Records in 1984 with the construction of a giant watch displayed on the headquarters building of the Commerzbank in Frankfurt, weighing 13 tons and 162 meters. It’s also the year after the brand first opened its doors and started a technicolortimepiece revolution.