Expo 2020 Dubai

Swatch Calling All Artists

Swatch Calling All Artists

We called out to artists from all 194 countries participating in Expo Dubai to create a surprising canvas that symbolises and celebrates their country.


These artworks will be available on our Swatch X You platform – meaning that you can transform them into unique watches!


Follow #SwatchCalling during the World Expo!

Dubai’s BMX talent at EXPO 2020

The Expo 2020 Dubai has attracted one of Dubai’s best BMX riders, Akram Alneiamy, who got the chance to explore the area behind-the-scenes ahead of the opening. “With the entire world gathering at Expo 2020, it will not only be about technical progress – I am sure it will also to advance art, film, and extreme sports here in Dubai.”

Official Expo 2020 Dubai Collection

The Expo 2020 Dubai collection is now available globally! Inspired by calligraphy and henna hand paintings, this collection celebrates the rich heritage of the Middle East. All models feature bio-sourced case materials and silicone straps.

Flik Flak watches at Expo 2020 Dubai

Flik Flak is the world’s favourite children’s watch. These two models are inspired by the animated characters Rashid and Latifa, two of the official mascots of Expo 2020 Dubai.

Mobility District

Mobility District

Time to move and make connections! In the Swatch activation hub, visitors can connect with exciting facets of our world through virtual reality. Here you will also learn more about our pay-by-the-wrist feature, SwatchPAY! 

Opportunity District

Opportunity District

The Swatch store in this district is all about art and taking the time to create it – for instance, unique watches with Swatch X You. Other highlights include the opportunity to meet several Dubai artists chosen by the Swatch Art Peace Hotel.

Sustainability District

Sustainability District

In this district, Swatch demonstrates that it has never been a stranger to exploring new territories and inventing new materials. In our floating and interactive room, you will discover new game-changing materials such as BIOCERAMIC.