Press release: THE LATEST CHAPTER OF THE BIOCERAMIC STORY IS A BRIGHT ONE

SUMMER SHADES OF CLASSIC SHAPES

SUMMER SHADES OF CLASSIC SHAPES

THE LATEST CHAPTER OF THE BIOCERAMIC STORY IS A BRIGHT ONE


BIEL, AUGUST 2021


Swatch brings back bright primary colors with a bang this summer. And that’s not all; the iconic Gent and New Gent are the latest models to get in on the brand’s responsible action. Earlier this year, Swatch launched its game-changing BIOCERAMIC innovative material, a mix of ceramic powder and bio-sourced plastic with the BIG BOLD line.

Download photo material