Swatch X MoMA
These two vibrant watches created in collaboration with MoMA celebrate the 100th anniversary of Roy Lichtenstein and his bright pop art style.
GIRL BY ROY LICHTENSTEIN, THE WATCH
The power of a smile is mesmerizing in Lichtenstein's Girl (1963), and here the artwork's happy subject takes center stage, reproduced on the watch's face. The reverse of the watch strap features another detail from the work, an aerosol spray can.
REVERIE BY ROY LICHTENSTEIN, THE WATCH
Lichtenstein’s enthusiasm for jazz provided inspiration for a number of his iconic works, including Reverie (1965). The text on the artwork “The melody haunts my reverie” is on the loop, while the canary yellow strap echoes the woman’s hair.
Discover our art love affair
At Swatch, our love for art runs deep. Our work with emerging and distinguished artists, designers and architects as well as our collaborations with celebrated museums and art institutions clearly show our strong bond with art.
Roy Lichtenstein (American, 1923-1997). Reverie from 11 Pop Artists, Volume II. 1965, published 1966. Screenprint from a portfolio of eleven screenprints (one with collage additions). Composition: 27 1/8 x 22 15/16" (68.9 x 58.3 cm); sheet: 30 1/8 x 24" (76.5 x 60.9 cm). Publisher: Original Editions, New York. Printer: Knickerbocker Machine & Foundry Inc., New York. Edition: 200. The Museum of Modern Art, New York. Gift of Original Editions.
Roy Lichtenstein (American, 1923-1997). Girl (double page headpiece, pages 118 and 119) from 1¢ Life. 1963, published 1964. Lithograph from an illustrated book with sixty-two lithographs and reproductions. Composition: 12 ¾ x 22” (32.4 x 55.9cm); sheet (irreg.): 16 1/8 x 22 13/16” (41 x 58 cm). Publisher: Eberhard W. Kornfeld, Bern, Switzerland. Printer: Maurice Beaudet. Edition: 100 special, 2,000 regular. The Museum of Modern Art, New York. Gift of the author, Walasse Ting, the editor, Sam Francis, and the publisher, E. W. Kornfeld.
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© 2023 Estate of Roy Lichtenstein. Roy Lichtenstein™