This was Swatch Nines Snow 2024!

This was Swatch Nines Snow 2024!

13.04.2024 — Schilthorn, Switzerland


A day to remember: Swatch Club members enjoyed an exclusive experience of Swatch Nines against the breathtaking backdrop of Schilthorn, Switzerland. Along with the opportunity to witness this uniquely creative and adrenaline-fueled spectacle live, the Swatch Club family was treated to an avalanche course and lunch overlooking the jumps. In addition, members were given access to the VIP area to rub shoulders with the stars of the slopes and the creator of Swatch Nines.

Swatch Art Journey - An immersive experience

Swatch Art Journey - An immersive experience

21.03.2024 - London, United Kingdom 


To mark the launch of this year's Swatch Art Journey Collection, we held an immersive experience in London from March 21 to 23. On March 21 during an exclusive event, our Swatch Club members from across Europe got to spend a day exploring everything the Swatch Art Journey has to offer.


The action-packed day saw members visit the Swatch Art Journey immersive experience at 180 Studios in the morning. At the iconic Tate Modern, members enjoyed lunch after attending a private guided tour of the artworks that inspired the collection. A fascinating workshop offered another opportunity for members to explore the power of art and drew the memorable day to a close. 

Swatch Club’s unforgettable ride at Swatch Nines MTB

Swatch Club’s unforgettable ride at Swatch Nines MTB

18–20.08.2023 — Green Hill Bikepark, Germany


Swatch Nines MTB was a blast, and our Swatch Club family was at the heart of the action! From August 18–20, we celebrated creativity and athleticism at Germany’s newest mountain biking destination, Green Hill Bikepark.


Our Club members rode with Swatch Proteam stars, attended an autograph signing session and witnessed their favorite riders in action.


The fusion of mountain biking and skateboarding, innovative park features and the electrifying BYND The Hill Festival made this an event to remember!

Exclusive world premiere for our G&P members

Exclusive world premiere for our G&P members

27-28.07.2023 - Laax, Switzerland


Swatch Club members from around the world came together for a high-altitude, two-day adventure in Laax, where they got an exclusive first look at our new BIOCERAMIC WHAT IF? Collection! The laughter, friendship and shared joy — these moments are etched in our hearts. It’s a Swatch experience to be cherished for years to come!

Swatch Club goes on an Art Journey!

Swatch Club goes on an Art Journey!

Swatch Club members had an unforgettable Art Journey as they explored the special collection in some of the world's most stunning cities. From lovely Lisbon to beautiful Brussels they discovered a whole new world of creativity. VIP events included museum tours, mingling with art aficionados and exclusive pre-launch previews. 


Art Journey events concluded in May where they honored iconic artist Jean-Michel Basquiat in New York, London, and Basel. Join Swatch Club and see where the journey could take you! 

Swatch Nines

Swatch Nines

21-22.04.2023 - Schilthorn, Switzerland


Ten Swatch Club members had the chance to witness snow sport history unfold at the Swatch Nines 2023, the wildest action sport event of the year! Participants were also treated to a one-night stay at the Schilthorn-Piz Gloria ski resort, a guided private tour of the impressive trailblazing park, a meet and greet with the Swatch Proteam athletes, as well as an exclusive helicopter ride to visit a glacier! 

Swatch Club celebrates the Holidays all over the world

Swatch Club celebrates the Holidays all over the world

Our Club members were treated to an exclusive holiday event with a Swiss twist: Swissmas! From Shanghai to New York, hundreds of attendees welcomed the festive season and got a sneak peek of this year’s Holiday Collection. From holiday dinners to Swiss-themed arts & crafts, we couldn’t have celebrated the occasion in a more unique and joyful way.

La Biennale Arte 2022

La Biennale Arte 2022

14-15.10.2022 - Venice, Italy


For La Biennale Arte 2022 in the picturesque Venice, Italy, our Italian Club members were treated to two days of art and hanging out with artists. To show our deep appreciation, they were also the first to see the new CIAO VENEZIA! Art Special watch and got to meet the Thai artist who inspired it, Navin Rawanchaikul.

Swatch X DBZ joins the Club

Swatch X DBZ joins the Club

26.08.2022 - Hong Kong


A lively Swatch X DBZ launch in Hong Kong


We held a very special event in Hong Kong on August 26, 2022: the launch of our Swatch X Dragon Ball Z Collection! Swatch Club members flocked to the Fragrant Harbor metropolis to get a look at seven watches that celebrate one of the most popular anime series of all time: Dragon Ball Z! At the event, each watch had its time in the spotlight, and during a personal tour the attendees had the chance to learn more about the design concept.

Locarno Film Festival, 2022

Locarno Film Festival, 2022

 13.08.2022 – Locarno, Switzerland


To celebrate the 75th edition of the Locarno Film Festival, Swatch Club Switzerland organized a weekend fit for the red carpet.

It all started with a surprise sighting of the MoonSwatch car at the hotel before heading out with our Gold & Pioneer VIPs to meet the Festival’s president, Marco Solari. A delicious lunch was followed by an enjoyable boat ride on the lake.

We wrapped up the day with a magical dinner and red-carpet entrance to the closing ceremony in Piazza Grande.

REOPENING OF THE SWATCH PARIS MEGASTORE

REOPENING OF THE SWATCH PARIS MEGASTORE

06.02.2022 - Paris, France


On June 2, 2022, the Swatch Megastore on the Champs-Élysées celebrated its official reopening on the most famous French avenue. Swatch Club members could stroll along the banks of the Seine, be captivated by the small local shops, take selfies in front of the Eiffel Tower or listen to a live jazz band... all within the Megastore! Vive Paris!

An Over the Moon experience at Swatch's home

An Over the Moon experience at Swatch's home

24-25.05.2022 - Biel, Switzerland


A dream come true: Gold & Pioneer Swatch Club members enjoyed two magical days at the HQ in Biel, with the unique opportunity to meet with Mr Hayek, learn all about our extraordinary Bioceramic MoonSwatch Collection and enjoy a galactic entertainment program.

International Swatch Club X Centre Pompidou

International Swatch Club X Centre Pompidou

09.03.2022 - Paris, France


Artworks, architecture and emotion: that was the order of the day for the Swatch X Centre Pompidou Collection launch. European Swatch Club members went on a guided tour of Paris’s premier modern art museum and were the first to see the six watches in the new collection. There was even a trip to see the Swatch megastore, where they had the opportunity to grab some souvenirs of an amazing day!

LAAX OPEN 2022

LAAX OPEN 2022

11-15.01.2022 - Laax, Switzerland


Snow, sun and some of the world’s top athletes together were the recipe of success at the LAAX OPEN 2022 – Europe’s biggest freestyle snowboarding event. Our Swatch Lounge was a welcoming space at the heart of the action, where Swatch Club Members were invited to join in on the fun. To celebrate, we also created the LAAX PAY! limited edition watch. 

WELCOME! 10 YEARS OF THE SWATCH ART PEACE HOTEL

WELCOME! 10 YEARS OF THE SWATCH ART PEACE HOTEL

01.10.2021 - Rome, Italy 


Swatch Club members experienced 24 hours of art, creativity and many pleasant surprises in Rome during the 10th year anniversary celebrations of the Swatch Art Peace Hotel. 

1984 Party

1984 Party

06.10.2021 - Amsterdam, The Netherlands 


We were back in the 80s when celebrating the launch of our 1984 RELOADED Collection at the Swatch Club Event in Amsterdam. Celebrations were in true 80s fun style with arcade games, roller skates, cotton candy and, of course, 80s hit music. 

SWATCH MAJOR GSTAAD

SWATCH MAJOR GSTAAD

10.07.2021 – Gstaad, Switzerland


After a year inside their own four walls, our club members were looking forward to the sand and sun of Swatch Major Gstaad. 

Following a meal at the mountain restaurant and an adventurous scooter downhill, the lucky winners were able to share in the excitement of the game of our two new pro team athletes Tanja & Nina.

And what a game it was!