THE NEXT CHAPTER IS ABOUT TO BEGIN.
WATCH THIS SPACE
A warm farewell to Swatch Club. Now, stay tuned for what’s next.
In 2025, the Swatch Club concluded a remarkable era, leaving behind a rich history of shared moments, lasting connections and global friendships that made it so special.
In its wake, a new kind of community is coming. A community for those who believe in creativity, connection, and joyful disruption.
Swatch Club holiday festivities around the globe
Worldwide — December 2024
Our Swatch Club family came together around the globe to toast the holiday season in style! From mixology workshops in Toronto and Lausanne to flagship store celebrations in Bangkok and Hong Kong, plus a festive year-end gathering in Amsterdam, Club members enjoyed exclusive access to unique experiences filled with all the joy and creativity Swatch is known for.
Arte Pulsante 2024: Madrid welcomes Shanghai.
11.09.2024 — Madrid, Spain
Members of the Swatch Club Spain gathered at the Serrería Belga Cultural Space in Madrid for the opening vernissage of Arte Pulsante, a dynamic exhibition showcasing the works of 25 talented Spanish and Hispanic artists. Attendees were treated to an exclusive preview of these captivating pieces, each reflecting the unique artistic journeys of their creators, all former residents of the Swatch Art Peace Hotel.
Swatch Club members get close to the sporting action at Swatch Nines
14.09.2024 – Sölden, Austria
Swatch Club members from Austria spent an unforgettable day at Swatch Nines MTB. From thrilling biking events featuring top athletes to exclusive meet and greet sessions with select riders and exciting moments at the BYND Festival concerts, Swatch Club members were immersed in the action from the first drop-in to the final moment of the day!
Heart-pounding thrills at Crankworx Whistler
27.07.2024 – Whistler, Canada
Swatch Club members in Canada enjoyed an adrenaline-pumping day at Crankworx Whistler, the world-famous mountain biking festival. The adventure began with a tour of our new Robson Street store in Vancouver, followed by a scenic trip to Whistler.
Members mingled with Swatch Proteam athletes and cheered on Erik Fedko during the thrilling Joyride competition at Black’s Pub. Right from the special Sam Pilgrim-themed welcome package, it was a day of gravity-defying fun and Swatch spirit!
Swatch Club celebrates the magic of cinema in Locarno
17.08.2024 – Locarno, Switzerland
Swiss Swatch Club members were treated to an unforgettable evening at the 77th Locarno Film Festival, where Swatch was proud to be main partner. It kicked off with an exclusive stroll along a special "street" where they discovered the limited-edition LOCARNO77 watch.
They then walked the red carpet like movie stars before the evening's grand finale: a film screening under the stars that was a delight for film and Swatch fans alike.
Magical experiences start with the Swatch Club
Swatch Club celebrates in neon
10.05.2024 - Bangkok, Thailand
The Thai Swatch Club members had an unforgettable experience, attending an exclusive event where they got a first look at our latest Swatch NEON Collection. In Bangkok, they were transported to a retro-futuristic wonderland, complete with an electrifying 80s/90s neon-themed bar.
Swatch Art Journey - An immersive experience
21.03.2024 - London, United Kingdom
To mark the launch of this year's Swatch Art Journey Collection, we held an immersive experience in London from March 21 to 23. On March 21 during an exclusive event, our Swatch Club members from across Europe got to spend a day exploring everything the Swatch Art Journey has to offer.
Swatch Club’s unforgettable ride at Swatch Nines MTB
18–20.08.2023 — Green Hill Bikepark, Germany
Swatch Nines MTB was a blast, and our Swatch Club family was at the heart of the action! From August 18–20, we celebrated creativity and athleticism at Germany’s newest mountain biking destination, Green Hill Bikepark.
This was Swatch Nines Snow 2024!
13.04.2024 — Schilthorn, Switzerland
A day to remember: Swatch Club members enjoyed an exclusive experience of Swatch Nines against the breathtaking backdrop of Schilthorn, Switzerland. Along with the opportunity to witness this uniquely creative and adrenaline-fueled spectacle live, the Swatch Club family was treated to an avalanche course and lunch overlooking the jumps.
Volleyball vibes in the Swiss Alps: Swatch Beach Pro Gstaad 2024
06.07.2024 – Gstaad, Switzerland
Sun, sand and... mountains! July kicked off in style when Swatch Beach Pro Gstaad brought elite volleyball athletes from all over the world to compete for glory in the Swiss Alps.
Exclusive world premiere for our G&P members
27-28.07.2023 - Laax, Switzerland
Swatch Club members from around the world came together for a high-altitude, two-day adventure in Laax, where they got an exclusive first look at our new BIOCERAMIC WHAT IF? Collection!
Swatch Club goes on an Art Journey!
Swatch Club members had an unforgettable Art Journey as they explored the special collection in some of the world's most stunning cities. From lovely Lisbon to beautiful Brussels they discovered a whole new world of creativity. VIP events included museum tours, mingling with art aficionados and exclusive pre-launch previews.