Discover Swatch's world and employees - Swatch® United States

Swatch,
a brief history of time.

Welcome to the home of creativity.

Welcome to the Swatch Club

Welcome to the Swatch Club

A little bit of crazy, a whole lot of love.

30 years ago, in 1990, a small group of people joined a passion for our watches and formed what was then called the “Swatch Collectors of Swatch”. Today, we’re in more than 100 countries from all over the world. Discover the benefits of the Club and don't miss out on exclusive news.

Join the family

Planet Swatch

Planet Swatch

Located on the second floor of Cité du Temps, in Biel, the Swatch Museum is an extraordinary journey through time. Discover more than 6'000 designs and a history of innovation.

How to visit