SWATCH, FLIK FLAK AND HODINKEE SPOTLIGHT THE ‘90s
SWATCH, FLIK FLAK AND HODINKEE SPOTLIGHT THE ‘90s
BIEL, NOVEMBER 2021
The latest collaboration sees a playful neon remix of the 1990 Swatch Stoplight
November marks the sixth HODINKEE and Swatch collaboration and along the lines of the previous ones, it reinterprets a much-loved style from the 1990’s. Featuring SISTEM51 with the use of bio-sourced materials that bring the design bang-up-to-date. Not to mention the second FLIK FLAK HODINKEE NEON REMIX watch that will catch the imagination of kids and big kids alike.
Swatch has been making its mark on the watch industry and world when it comes to Swiss Made innovation, to empowering self-expression, and to dynamic partnerships. The brand captures stories and moments in time and wraps them onto people’s wrists in fresh and exciting ways. HODINKEE is the destination for its ever-growing audience of passionate watch enthusiasts with a wide cultural reach. It spotlights a favorite style from the archives for Swatch and Flik Flak to reimagine it into two watch styles with a playful, retro feel and of-the-moment spin.
The Swatch 1990 and Highway Gent designs serve as serious inspiration for the SISTEM51 HODINKEE STOPLIGHT NEON REMIX. On first sight, the watch features clean, crisp lines and a ‘90’s aesthetic. But a closer look reveals some playful details such as the numbers on the white dial printed in reverse. Like the original styles, the watch hands feature the Swatch glow, bringing a flash to the wrist as the lights go down. It is also the latest watch to follow the brand’s responsible lead by making the semi-transparent matt blue strap, loop and buckle, glass and case made from bio-sourced materials.
Since it’s not a quartz watch, SISTEM51 does not need a battery and is powered by the person who wears it. While a typical mechanical watch movement can comprise hundreds of components, the SISTEM51 contains just 51. Every wrist movement sets the rotor in motion, which is visible through the transparent case back featuring an understated blue HODINKEE pattern filled with interlocking “H” characters running across the main plate. What’s more, the watch keeps working for up to 90 hours when not worn. And all this – with just one screw.
For those looking to keep it in the family, there’s the FLIK FLAK HODINKEE NEON REMIX. Created in collaboration with HODINKEE, the kids’ watch channels the same 90’s vibe, colors, dial number sequencing, Swatch glow hands and bio-sourced materials as the SISTEM51 HODINKEE STOPLIGHT NEON REMIX.
Telling the time is a big deal for little ones; that’s why this watch, like all Flik Flak watches, follows a color-coded design language that intuitively helps kids to differentiate between minutes and hours. What’s more, the dial is clearly readable, and the strap is made from recycled PET bottles.
This collaboration doesn’t just put a modern spin on much-loved designs from the past. It underlines just how passionate and dedicated watchmaking can be whatever your age and delivers a watch that brings a smile to the wearer’s face every time they glance down at their wrist.
The FLIK FLAK HODINKEE NEON REMIX will be available in Swatch stores from November 29, 2021, alongside the SISTEM51 HODINKEE STOPLIGHT NEON REMIX, which will be sold exclusively on the HODINKEE Shop (shop.hodinkee.com).
