CARSON TIME
CARSON TIME, the Swatch Destination Art watch dedicated to New York, features two of the expressive designs, David created for Swatch in his signature style. The first Swatch Destination Art watch to showcase two distinct artworks, one on the front and one on the back, it draws from iconic subway signage, street posters, urban textures, and bursts of color to capture the nonstop pulse of the city that makes New York unlike anywhere else.
CARSON TIME is part of the Swatch Destination Art watches, a series that celebrates locations around the world through collaborations with local and influential artists.
The artist behind the design
Recognized as a defining figure in contemporary graphic design, David is known for his experiential style which challenged traditional design rules and redefined visual storytelling and typography. His works spans editorial design, branding, and art direction, earning him numerous prestigious awards and cementing his reputation as a creative pioneer in the industry. A huge fan of Swatch, he’s been wearing Swatch watches, sometimes even three at a time, ever since he first discovered the brand.
"With this Swatch, you possess a little bit of my personal take on this amazing city on your wrist. A versatile timepiece you can wear with anything or nothing. I hope you enjoy the spirit, the freedom, and the creativity in which it was created."