Music, one of our great loves


We're passionate about music's power to inspire, excite and unite. Our deep appreciation for it drives us to the hottest festivals around the globe, and you're invited to join us on our world tour.


This year, we're making three stops: PRIMAVERA SOUND Barcelona for a range of popular genres, WATERBOMB SEOUL for K-pop, and OPENAIR FRAUENFELD in Switzerland for hip-hop. Find out more below!

#SwatchLovesMusic

Just married!


“Tie the knot” with your crush in a glitzy ceremony at the Swatch Flower Power House,

which will be set up onsite at all three music festivals and provides the perfect setting for a fun mock-wedding!

Neon banner Neon banner

Future nostalgia for your wrist

We've reinvented four iconic watches launched in the 80s & 90s, creating an electrifying collection that's refreshingly modern and delightfully familiar.

SHOP SWATCH NEON
View of product SWATCH BLINDED BY NEON
SWATCH BLINDED BY NEON
New
£119.00
View of product SWATCH NEON TO THE MAX
SWATCH NEON TO THE MAX
New
£133.00
View of product SWATCH THE PURITY OF NEON
SWATCH THE PURITY OF NEON
New
£133.00
Neon not swatchpay Neon not swatchpay

Tour stops for summer 2023:

Festival list Festival list
June 1–4, 2023
Primavera banner Primavera banner

Get ready for Primavera Sound Barcelona


June 1–4, 2023


One of the largest festivals in Europe, PRIMAVERA boasts a diverse line-up of popular artists. Make sure to visit the Flower Power House while you're there!

Four young people wearing the Swatch NEON collection at the Primavera Sound festival Four young people wearing the Swatch NEON collection at the Primavera Sound festival
A young couple in the crowd at the Primavera Sound festival. A young couple in the crowd at the Primavera Sound festival.
Young people in the crowd at the Primavera Sound festival Young people in the crowd at the Primavera Sound festival
The Swatch Flower Power House at the Primavera Sound Festival The Swatch Flower Power House at the Primavera Sound Festival
A young couple kissing in the festival crowd A young couple kissing in the festival crowd
Young people enjoying the music in the festival crowd Young people enjoying the music in the festival crowd
Fans putting their arms in the air in front of the stage Fans putting their arms in the air in front of the stage
A group of friends having fun inside the Swatch Flower Power House A group of friends having fun inside the Swatch Flower Power House
A group of friends chilling out sitting on the grass A group of friends chilling out sitting on the grass
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June 23–25, 2023
Waterbomb banner Waterbomb banner

Get wet & wild at Waterbomb Seoul


June 23–25, 2023


Soak up the fun at this water-themed festival! Enjoy water fights and K-pop beats before taking in the chill vibes at the Flower Power House.

July 6–8, 2023
Frauenfeld banner Frauenfeld banner

We're back once again at Openair Frauenfeld


July 6–8, 2023


Europe's biggest hip-hop festival serves up fresh beats and awesome headliners. The Swatch Flower Power House will be there, so make sure to stop by!