1990: Alessandro Mendini
In 1996, Swatch takes on the role of the Official Timekeeper for the Centennial Olympic Games in Atlanta. Mendini is chosen to lead the Swatch O'Clock project, an ambitious project aimed to merge art and sports. He selects 12 artists one from each Olympic city, who create the 12 iconic Swatch Art Clock Towers.
From 1990 on, the renown Italian architect and designer creates several Art Special watches. In 2016, he adds SPOT THE DOT, a color-happy, dotty design.