Swatch latest innovation: BIOCERAMIC | Swatch Press Releases

Two-thirds ceramic, one-third bio-sourced plastic, BIOCERAMIC is both resilient and resistant with a silk-like touch — uniting the best of both worlds. What better watch to showcase the brand’s newest material than the BIG BOLD? The 47 mm diameter case, deep and architecturally structured, provides plenty of room to appreciate the pure and refined BIOCERAMIC characteristics to the fullest.

There are five colors to choose from: the classic design statements black and white, the “color of the year” grey, optimistic sky-blue and new power-pink. BIG BOLD in BIOCERAMIC is a smooth, pure and substantial design piece, reduced to

the max to allow the new material to be fully enjoyed thanks to the signature “see-through” Swatch attitude. The bracelet, glass and loops are made from biosourced plastic.

THE JOURNEY CONTINUES

Swatch started a revolution in 1983 with the smart

introduction of watches responsibly made out of 51

components only. Thirty-seven years later, the brand

introduced bio-sourced plastic, which debuted on the

BIORELOADED collection in September 2020. Today,

BIOCERAMIC comes as the new addition to SWATCH NEXT, the latest release in a run of disruptive ideas.

WHAT’S NEXT?

Swatch is always looking for ways to push the envelope

when it comes to design, materials and technology.

BIOCERAMIC marks yet another benchmark in the

brand’s innovation journey. By the end of 2021, all key Swatch product lines will further explore the use

of BIOCERAMIC.