Expo 2020 Dubai
Expo 2020 Dubai is now open!
Swatch is the Official Timing Provider of the World Expo, which has the motto of ”Connecting minds, creating the future.” We are present during all six months with a dedicated collection of watches, four on-site concept stores, inclusive global art projects and exhibitions ... stay tuned!
The World’s Most Inclusive Art Project!
The World’s Most Inclusive Art Project!
Unique watches celebrating all countries! Swatch has invited artists from all countries at the Expo 2020 Dubai to create canvases that can be turned into inimitable watches. Historical landmarks, fun facts, visual elements: it’s all there in around 80 original artworks chosen by our jury!
Dubai’s BMX talent at EXPO 2020
Warm-up and join the ride
Professional skateboarder Karim Nassar invites you to explore a different facet of Dubai! Hop on his skateboard, showing you around the city’s DIFC district, home to the new countdown clock.
Official Expo 2020 Dubai Collection
The Expo 2020 Dubai collection is now available globally! Inspired by calligraphy and henna hand paintings, this collection celebrates the rich heritage of the Middle East. All models feature bio-sourced case materials and silicone straps.
Flik Flak watches at Expo 2020 Dubai
Flik Flak is the world’s favourite children’s watch. These two models are inspired by the animated characters Rashid and Latifa, two of the official mascots of Expo 2020 Dubai.
The Expo offers an incredible opportunity to create a sustainable future together. Swatch will present a crazy art project, new materials & collections, what goes on behind the scenes ... stay tuned!
On the map:
A Welcome Plaza
B Mobility District
C Opportunity District
D Sustainability District
The Expo’s themed districts dedicated to sustainability, opportunity and mobility offer more than 200 architecturally stunning pavilions to host exciting, jaw-dropping encounters, while four eye-catching Swatch stores will feature watches alongside unique physical and virtual experiences.
The Welcome Plaza
You will find the largest Swatch store of Expo 2020 Dubai at the Welcome Plaza. Here you can print unique Swatch X You watches and learn about the history of Swatch since its founding in 1983.
Mobility District
Mobility District
Time to move and make connections! In the Swatch activation hub, visitors can connect with exciting facets of our world through virtual reality. Here you will also learn more about our pay-by-the-wrist feature, SwatchPAY!
Opportunity District
Opportunity District
The Swatch store in this district is all about art and taking the time to create it – for instance, unique watches with Swatch X You. Other highlights include the opportunity to meet several Dubai artists chosen by the Swatch Art Peace Hotel.
Sustainability District
Sustainability District
In this district, Swatch demonstrates that it has never been a stranger to exploring new territories and inventing new materials. In our floating and interactive room, you will discover new game-changing materials such as BIOCERAMIC.