Grems clearly has the gift of the gab—his work for Swatch is as rhythmic as his beats and as fluid as his rhymes. Hot colours on a pavement-black background drive the point home with the conviction and power of creative youth culture. Text rendered in varying graffiti-like fonts echoes the visuals of the world after which Street Club (SUJZ111) is named. This pool-blue, chartreuse, and lemon yellow studded black work of art embodies the infectious style and swagger of French hip hop, transforming public space on the wrist into a statement of personal identity. Grems created Street Club (SUJZ111) for Swatch Club: it is the Club Watch for 2009.
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